This week, I bring you a very special episode of Building Success Stories—an interview with Megh and David Howard of Erbessd Instruments, a global leader in machine health monitoring. Erbessd Instruments has customers in nearly every country and works with 145 distributors and partners worldwide. It has approximately 140 employees working between Glens Falls, two … [Read more...] about Megh & David Howard of Erbessd Instruments, A Global Leader In Machine Health Monitoring (Episode 30)
Business Advice
Buyer’s Journey – Understand the Stages & Use Them To Win Customers (Episode 29)
We all know what it’s like to go into a shop to browse when an aggressive salesperson approaches as soon as you enter the door and offers to “assist.” It makes you want to run out of the shop. That’s a salesperson who doesn’t understand the Buyer’s Journey. In this episode of Building Success Stories, producer Seth Cooper and I discuss the Buyer's Journey and the stages a … [Read more...] about Buyer’s Journey – Understand the Stages & Use Them To Win Customers (Episode 29)
Domain Authority – A Way to Get More Traffic To Your Website & Boost Brand Awareness (Episode 28)
If you can only focus on one aspect of marketing your business, it should be increasing Domain Authority because this brings more relevant traffic to your website while boosting brand awareness and authority. In this episode of Building Success Stories, producer Seth Cooper and I discuss Domain Authority, a metric used by digital marketers to give an idea of the value Google … [Read more...] about Domain Authority – A Way to Get More Traffic To Your Website & Boost Brand Awareness (Episode 28)
Understanding Basic Search Engine Optimization (Part 2 of 2) – SEO 102 (Episode 27)
In Episodes 26 and 27 of Building Success Stories, Producer Seth and I discuss the basics of Search Engine Optimization (SEO), a process for maximizing the traffic to your website, social media profiles, and any online “properties” you have from organic (not paid) search engine results. In Episode 26, Part 1, we defined SEO, discussed how it increases traffic to your … [Read more...] about Understanding Basic Search Engine Optimization (Part 2 of 2) – SEO 102 (Episode 27)
Understanding Basic SEO (Part 1 of 2) – Search Engine Optimization 101 (Episode 26)
Do you outsource web development, maintenance, social media management, etc.? Understanding basic SEO will help you know what you are paying for and determine whether the provider has implemented the agreed-upon services. You can also confidently develop and deliver optimized content to your website and other channels. In Episodes 26 and 27 of Building Success Stories, … [Read more...] about Understanding Basic SEO (Part 1 of 2) – Search Engine Optimization 101 (Episode 26)
