The government may have deemed your business “non-essential,” but for your business to survive, and even thrive, you must still remain “essential” in the minds of your customers. How to Ensure that Your Business Remains Essential to Your Target Audience Determine What Your Audience Needs NOWYou may have done target market research and identified the needs of your target … [Read more...] about Every Business is Essential, Even Yours
Business Advice
Last Minute Marketing for Holiday Sales – Great Example and Trends
Clients often ask me for good examples of digital marketing and so I'm always looking out for the best from all types and sizes of organizations. This week I've come up with a great example and some other great information from "Think with Google" to help you with your last minute marketing for holiday sales. Great Example of Last Marketing for Holiday Sales Doing some … [Read more...] about Last Minute Marketing for Holiday Sales – Great Example and Trends
Last Minute Holiday Sales Opportunities
If you failed to plan ahead, you still have last minute holiday sales opportunities to grab some of the massive sales that occur this time of year. If you've already been posting/sending holiday sales messages from early in the season, make note of the points below that will be of use now that the holidays are getting closer to take advantage of last minute holiday sales … [Read more...] about Last Minute Holiday Sales Opportunities
Digital Marketing – A Challenge For Small Businesses & How to Rise to the Challenge
While the internet has made our lives so much easier, there are many ways that it has increased the complexity of what small business owners need to deal with on a day to day basis. Even though having an online presence has been a necessity for businesses for a number of years, many small businesses are still unsure how to split their spending and time between offline and … [Read more...] about Digital Marketing – A Challenge For Small Businesses & How to Rise to the Challenge
How to Run a Successful Web Business in Ireland: An Interview with Diarmaid Mac Aonghusa of Fusio
This week I speak to Diarmaid Mac Aonghusa, Managing Director at Fusio; Ireland's leading web strategy, web design and web development company. Last week they tweeted that their domain name was registered 17 years ago and it made me curious about how, in an industry where businesses rarely last more than a few years, they've stayed strong over all these years. How did Fusio … [Read more...] about How to Run a Successful Web Business in Ireland: An Interview with Diarmaid Mac Aonghusa of Fusio
