My Website Audit Services, also called the Digital Marketing Audit, will provide you with an objective, detailed view of where your marketing is now and identify how to:
- Drive more traffic to your website.
- Increase the likelihood that visitors will take the actions needed to reach your desired outcome (whether to make a sale, make an inquiry, sign up for something, etc.)
- Increase the effectiveness of your other digital and traditional marketing channels.
STOP WASTING MONEY on a website that isn’t performing at its best.
STOP LOSING SALES because of a poor user experience on your website.
The Website Audit Report is broken down into five sections:
- Search Engine Optimization (SEO) – the ability to attract traffic from organic search engine results.
- Conversion Rate Optimization (CRO) – the likelihood that visitors will take actions to lead to your desired outcome.
- Brand Authority – the quality of your “digital footprint” and how it impacts your results. This will also include assessing your offline sales, PR, and marketing activities.
- Email Marketing – the quality of your list, templates, content, etc.
- Social Media & Other Third Party Channels – the quality of your profiles, posts, connections, etc.
- Online Advertising – will be included as an additional section if you use PayPerClick, sponsored posts, etc.
Want to know more?
- Book an initial consultation.
- In the consultation, we will review basic information on your current sales & marketing activities.
- We will follow up with a proposal, including terms and a timeline.
All possible aspects of your website are included in the audit:
- design, including overall branding
- navigation and link structure
- content, including images and videos
- user experience
- accessibility
- security
- SEO techniques and technical elements
- CRO techniques and technical elements
- external links and overall online presence
- additional elements like a shopping cart, booking engine, etc., if used
To complete the website audit, we need access to the following:
- Website Admin
- Analytics used, i.e., Google Analytics, Google Search Console, Crazy Egg, etc.
Access to other tools and your email marketing or social media accounts may be helpful but sometimes difficult to access. Once you’ve signed up for our Website Audit Services, we will set up an onboarding session to review what is needed to get started.
Ann Donnelly, an International Digital Marketing Consultant specializing in optimizing websites to do well in Google searches for over two decades, will perform your Website Audit. Her recent work includes performing website audits for over 200 US, UK, and Irish businesses.
Click here to visit AnnDonnelly.com and book a call.
