Tools for Market Research – Identify and Learn About Your Ideal Audience

In this video, I will show you the tools I use for market research to identify and learn about the ideal audience. I’ll cover online and offline methods, including gathering demographic information, understanding communication styles, and utilizing analytics. By segmenting your audience into logical groups, called segments, you can deliver your message more effectively. I’ll also discuss the importance of networking and leveraging resources like small business development centers. Join me as I share valuable insights to help you understand how to gather the information to target and communicate with your ideal audience more effectively and improve your marketing strategies.

Here’s an overview of the tools for market research that I discuss:

• Common Sense and Logic – Observation
  • Demographic information
  • Interests
  • Industry
  • Style

• Data You May Have
  • CRM – your existing customer database
  • Website & Social Media Analytics (especially if running paid advertising)
  • Email Marketing Analytics

• Direct Communication
  • In-Person
  • Telephone
  • Email / Contact Form
  • Social Media engagement – DMs, comments

• Survey
  • In-person, hand-written forms or tablet in house
  • Online (Survey Monkey, Jot Form, etc.)
    • Email Campaign
    • Website
    • Social Media

• Industry and Regional Agencies
  • https://www.sba.gov/, local Small Business Development Centers
    • BTW in Glens Falls, our SBDC contact is Greg Chanese, not Gary Chanese. (Maybe I mixed this up because I’ve always liked the actor from CSI, NY, Gary Sinise?!)
  • Chambers of Commerce
  • City, County, and State agencies
    
  • Connect with staff who have valuable information and experience.
  • Studies and other research documents that they subscribe to
  • Networking with other members

• Networking and Partnerships
  • Others in relevant industries
  • Friendly Competitors

• Social Media and other online discussion groups
  • Facebook Groups, your own, and others relevant to your business or region
  • Reddit

• Keyword Research Tools
  • Ubersuggest
  • Moz
  • Paid advertising platforms like Google AdWords

• Other Online Resources
  • https://www.thinkwithgoogle.com/ 
  • https://www.referenceusa.com/ – free access through libraries
  • https://data.census.gov/ – free
  • https://nielseniq.com/ – some free insights also paid options for more specific data
  • https://www.statista.com/ from $199/month <- forgot to mention in the video 🙂

If you would like help with your market research and learning how to identify your target audience…

Click here to visit AnnDonnelly.com and book a call.

Read More: How to Get in Front of the Right People – Target Audience Research