Building Success Stories

In this episode of Building Success Stories, Producer Seth and I discuss the various contact methods you can offer on your digital marketing channels and how to determine which to use. On your digital marketing channels, you must offer convenient ways to contact you that suit your audience’s preferences but are also manageable for you. Offering too many or unsuitable options … [Read more...] about How to Determine Which Contact Methods to Offer on Your Digital Marketing Channels (Episode 23)

In this episode of Building Success Stories, Producer Seth and I discuss several strategies to overcome perfectionism and procrastination with your content creation. So many people are afraid to write articles, marketing emails, or social media posts because they think they are not good enough. Lack of confidence is usually due to a lack of experience—not in what they do … [Read more...] about How to Overcome Perfectionism & Procrastination with Your Content Creation (Episode 22)

In this episode of Building Success Stories, Producer Seth and I discuss the classifications and labels used for generations, age groups, etc., and how they are relevant or not to a business. You see many articles about marketing to a specific generation or age group, but are these labels relevant to your business? To learn more about the generations and how to use the … [Read more...] about The Generation Game – Baby Boomers, Gen Z, etc. – How They Matter (or Don’t) to Your Business (Episode 21)

In this episode of Building Success Stories, Producer Seth and I discuss approximately 50 ways to engage more on your social media so more users follow your account, like, comment on, and share your posts. Increase your reach and impact to connect with more of your target audience and turn them into customers. Are you regularly present on social media when your target … [Read more...] about Can You BE More Engaging (on Social Media) (Episode 20)

In this episode of Building Success Stories, Producer Seth and I discuss several easy, mostly free, ways to attract more local business. Have you claimed your Google Business Listing and kept it up to date? Do you regularly post content that is relevant and valuable to your target audience on your social media channels? Is your customer service so outstanding that people … [Read more...] about 13 Easy (and Mostly Free!) Ways to Get More Local Business (Episode 19)