Building Success Stories

Over the past 25 years, I've seen the power of partnership throughout my career in digital marketing. I've also seen what can happen when there is a lack of partnership and collaboration. The tourism industry, where I do a lot of work, is usually based on partnerships around businesses in a certain region or with a similar theme. Businesses that rely on thriving tourism in … [Read more...] about The Power of Partnership

In this episode of Building Success Stories, Producer Seth and I discuss how to keep your marketing going during your busy season and maximize the benefits of the increased exposure it brings - to make the most of your digital marketing during your busy season and events. Whenever your busy season is, it is essential to plan and prepare to use your digital marketing channels … [Read more...] about Make The Most Of Your Digital Marketing During Your Busy Season & Events (Episode 24)

In this episode of Building Success Stories, Producer Seth and I discuss the various contact methods you can offer on your digital marketing channels and how to determine which to use. On your digital marketing channels, you must offer convenient ways to contact you that suit your audience’s preferences but are also manageable for you. Offering too many or unsuitable options … [Read more...] about How to Determine Which Contact Methods to Offer on Your Digital Marketing Channels (Episode 23)

In this episode of Building Success Stories, Producer Seth and I discuss several strategies to overcome perfectionism and procrastination with your content creation. So many people are afraid to write articles, marketing emails, or social media posts because they think they are not good enough. Lack of confidence is usually due to a lack of experience—not in what they do … [Read more...] about How to Overcome Perfectionism & Procrastination with Your Content Creation (Episode 22)

In this episode of Building Success Stories, Producer Seth and I discuss the classifications and labels used for generations, age groups, etc., and how they are relevant or not to a business. You see many articles about marketing to a specific generation or age group, but are these labels relevant to your business? To learn more about the generations and how to use the … [Read more...] about The Generation Game – Baby Boomers, Gen Z, etc. – How They Matter (or Don’t) to Your Business (Episode 21)