This week Sowmya Subramanian, Google's Director of Engineering for Search Ecosystem, announced that Google will include Page Performance Experience in its organic search ranking factors. This means that many of the techniques that I recommend to improve Conversion Rate Optimization, getting more sales once visitors get to your site, which are factors that heavily focus on … [Read more...] about User Experience Now Officially An Important Factor in Google’s Organic Search Results
Search Engine Optimization
Move a Website and Keep Your Search Rankings & Traffic
When you move a website in a way that will change the URLs of the pages, it is important to ensure that search engines and other traffic to your site can follow the old URLs to the new URLs or: visitors to your site, either through bookmarks or links on other sites, will find broken links and probably leave your site; links set up to help with your search rankings will … [Read more...] about Move a Website and Keep Your Search Rankings & Traffic
Google AdWords Keyword Tool
http://adwords.google.com/select/KeywordToolExternal When people talk about SEO and optimizing your site and social media, this should be your starting place. The Google AdWords Keyword Tool is probably the tool that I use most often for: Search Engine Optimization (SEO), to ensure that I am targeting popular, relevant phrases on specific pages of a website; and Market … [Read more...] about Google AdWords Keyword Tool
Google Instant – Findings of our Panel of SEO Experts
On the 9th of September Krishna De and I organised a panel of SEO experts for an online discussion on the newly launched Google Instant and it's impact on business owners.Thanks to John Ring, David Quaid, Jill Whalen and Joost de Valk for joining us on such short notice and to Jessica Bowman, who couldn't make the session, but provided some of her insights in advance. We were … [Read more...] about Google Instant – Findings of our Panel of SEO Experts
Where can you get good information on Search Engine Optimization?
It's one of my pet peeves that there is so much unreliable information on the internet -- regarding online marketing in particular. So people looking for good information may come across a less informed article and take that as the best advice. It doesn't work for them and so they think that online marketing is rubbish.Sometimes you just need a bit of common sense to tell you … [Read more...] about Where can you get good information on Search Engine Optimization?
