This week Sowmya Subramanian, Google's Director of Engineering for Search Ecosystem, announced that Google will include Page Performance Experience in its organic search ranking factors. This means that many of the techniques that I recommend to improve Conversion Rate Optimization, getting more sales once visitors get to your site, which are factors that heavily focus on … [Read more...] about User Experience Now Officially An Important Factor in Google’s Organic Search Results
Digital Marketing Tips
Most Important Google Analytics Metrics to Track Engagement
You are trying new techniques to stay engaged with your customers and to gain prospective new customers, but are you keeping an eye on the most important Google Analytics metrics to track engagement with your audience in order to monitor how well your activities are working? When I undertake an audit of a business’s digital marketing channels, I ask for access to Google … [Read more...] about Most Important Google Analytics Metrics to Track Engagement
9 Things to Do NOW to Stay Engaged with Your Customers
You may be working on a plan to start your business back up when the stay at home orders are relaxed, but it's just as important to stay engaged with your customers now and maintain engagement going forward. Continuous engagement with your customers will: keep your business fresh and essential in their minds;alert you to changes in their needs relevant to what you offer … [Read more...] about 9 Things to Do NOW to Stay Engaged with Your Customers
Every Business is Essential, Even Yours
The government may have deemed your business “non-essential,” but for your business to survive, and even thrive, you must still remain “essential” in the minds of your customers. How to Ensure that Your Business Remains Essential to Your Target Audience Determine What Your Audience Needs NOWYou may have done target market research and identified the needs of your target … [Read more...] about Every Business is Essential, Even Yours
How to Use Social Media to Maximize Your Sales This Christmas
I know it's still September, and a lot of you are cringing at the thought of seeing Christmas decorations in shops; but if you have a business that is impacted by the Christmas season (hospitality, retail, leisure, personal services, food, home, etc.), you better have a strategy ready to make the most of the opportunities the festive season brings. If you don't already have a … [Read more...] about How to Use Social Media to Maximize Your Sales This Christmas
