Get additional insights: Listen to Episode 29 of the Building Success Stories Podcast: Buyer's Journey - Understand the Stages & Use Them to Win Customers Download: Develop Content Ideas for The Buyer's Journey People are always looking for a secret formula for success in marketing. Unfortunately, there is no secret formula, but the closest concept to one is the … [Read more...] about Buyer’s Journey – Understand the Stages & Use Them to Win Customers
Digital Marketing Tips
How to Use Social Media to Maximize Your Sales This Christmas
I know it’s just the beginning of October, and a lot of you are cringing at the thought of seeing Christmas decorations in shops; but if you have a business that is impacted by the Christmas season (hospitality, retail, leisure, personal services, food, home, etc.), you better have a strategy ready to make the most of the opportunities the festive season brings. If you … [Read more...] about How to Use Social Media to Maximize Your Sales This Christmas
How to Succeed in Tourism During a Pandemic
For 2021 those in the tourism industry in Lake George were looking forward to recovering from 2020. Not because they had an unsuccessful tourism season in 2020, but because they were exhausted from a season where bookings and sales nearly topped previous record years, which they had to manage under severe conditions created by the pandemic. Their story is a lesson in how to … [Read more...] about How to Succeed in Tourism During a Pandemic
How to Succeed in Tourism During a Pandemic
For 2021 those in the tourism industry in Lake George were looking forward to recovering from 2020. Not because they had an unsuccessful tourism season in 2020, but because they were exhausted from a season where bookings and sales nearly topped previous record years, which they had to manage under severe conditions created by the pandemic. Their story is a lesson in how to … [Read more...] about How to Succeed in Tourism During a Pandemic
Vrbo vs Airbnb: Can the Old-Timer Hold Its Own Against the Silicon Valley Giant?
The success of Airbnb during the pandemic has been one of the biggest stories of not only the tourism industry but of business in general. People are looking for a safe escape from "lockdown" and take advantage of the ability to work remotely from "home," even if that home is a cozy vacation rental with a view of the sea! Now Vrbo (formerly VRBO), the old-timer of the online … [Read more...] about Vrbo vs Airbnb: Can the Old-Timer Hold Its Own Against the Silicon Valley Giant?
