You may be working on a plan to start your business back up when the stay at home orders are relaxed, but it's just as important to stay engaged with your customers now and maintain engagement going forward. Continuous engagement with your customers will: keep your business fresh and essential in their minds;alert you to changes in their needs relevant to what you offer … [Read more...] about 9 Things to Do NOW to Stay Engaged with Your Customers
Digital Marketing Tips
Every Business is Essential, Even Yours
The government may have deemed your business “non-essential,” but for your business to survive, and even thrive, you must still remain “essential” in the minds of your customers. How to Ensure that Your Business Remains Essential to Your Target Audience Determine What Your Audience Needs NOWYou may have done target market research and identified the needs of your target … [Read more...] about Every Business is Essential, Even Yours
How to Use Social Media to Maximize Your Sales This Christmas
I know it's still September, and a lot of you are cringing at the thought of seeing Christmas decorations in shops; but if you have a business that is impacted by the Christmas season (hospitality, retail, leisure, personal services, food, home, etc.), you better have a strategy ready to make the most of the opportunities the festive season brings. If you don't already have a … [Read more...] about How to Use Social Media to Maximize Your Sales This Christmas
Digital Marketing – A Challenge For Small Businesses & How to Rise to the Challenge
While the internet has made our lives so much easier, there are many ways that it has increased the complexity of what small business owners need to deal with on a day to day basis. Even though having an online presence has been a necessity for businesses for a number of years, many small businesses are still unsure how to split their spending and time between offline and … [Read more...] about Digital Marketing – A Challenge For Small Businesses & How to Rise to the Challenge
Storytelling – Where Many Businesses Fail in Digital Marketing
Many digital marketing campaigns fail because the business didn't communicate their Story well enough. In most cases, this is because they didn't even think about developing their Story at all. Why is Story important in Digital Marketing? Digital Marketing is a form of communication, with an objective to connect and motivate your audience to purchase from you. To do this you … [Read more...] about Storytelling – Where Many Businesses Fail in Digital Marketing
