Digital Marketing Tips

In the most recent episode of my podcast, Building Success Stories, I discuss the "Why" step of my system, "How to Get in Front of the Right People." After you've gathered the demographic and more practical information about your target audience, I suggest you look at their "Why." What drives your ideal customer to take action and make decisions? How will your offer help that … [Read more...] about Why the “WHY” of Your Target Audience is Key to Reaching Your Ideal Customer

Customer service reps and social media managers are often called “Community Managers.” If the individuals don’t feel like part of a community, the customers they serve and the followers they manage won’t feel like part of a community. There is one trait that most successful business owners share: they have learned how to build a real sense of community around their businesses. … [Read more...] about How to Build a Sense of Community Around Your Business

In this video, I will show you the tools I use for market research to identify and learn about the ideal audience. I'll cover online and offline methods, including gathering demographic information, understanding communication styles, and utilizing analytics. By segmenting your audience into logical groups, called segments, you can deliver your message more effectively. I'll … [Read more...] about Tools for Market Research – Identify and Learn About Your Ideal Audience

98% of consumers used the Internet to find information about local businesses in 2022. (BrightLocal, Local Consumer Review Survey 2023). Every day, potential customers are looking online for businesses like yours. Are they going to find your business online easily, whether they are using a laptop or their mobile phones? Are they going to be persuaded to become your customers by … [Read more...] about How to Get More Customers for Your Business Using Digital Marketing

In September 2023, we surveyed local business owners on their marketing and sales needs. The most problematic for 50% of respondents, the most problematic of all areas in the survey, was “Time to write and deliver content, whether it is to update your website, post to social media, or send email campaigns.” Over the years, this has consistently been an issue for my clients. So, … [Read more...] about How to Make Time for Marketing to Grow Your Business