For 2021 those in the tourism industry in Lake George were looking forward to recovering from 2020. Not because they had an unsuccessful tourism season in 2020, but because they were exhausted from a season where bookings and sales nearly topped previous record years, which they had to manage under severe conditions created by the pandemic. Their story is a lesson in how to … [Read more...] about How to Succeed in Tourism During a Pandemic
Digital Marketing Tips
Vrbo vs Airbnb: Can the Old-Timer Hold Its Own Against the Silicon Valley Giant?
The success of Airbnb during the pandemic has been one of the biggest stories of not only the tourism industry but of business in general. People are looking for a safe escape from "lockdown" and take advantage of the ability to work remotely from "home," even if that home is a cozy vacation rental with a view of the sea! Now Vrbo (formerly VRBO), the old-timer of the online … [Read more...] about Vrbo vs Airbnb: Can the Old-Timer Hold Its Own Against the Silicon Valley Giant?
Niche eCommerce Websites Versus Amazon & Other General eCommerce Websites
The early days of Amazon were all about books. Through diversification, acquisitions, and the introduction of third-party “marketplace” vendors, it’s hard to name a product that Amazon doesn’t sell, maybe cars? Include services from cloud hosting to streaming video, and it’s easy to see how the eCommerce giant dominates or at least has a strong presence in many sectors. How do … [Read more...] about Niche eCommerce Websites Versus Amazon & Other General eCommerce Websites
User Experience Now Officially An Important Factor in Google’s Organic Search Results
This week Sowmya Subramanian, Google's Director of Engineering for Search Ecosystem, announced that Google will include Page Performance Experience in its organic search ranking factors. This means that many of the techniques that I recommend to improve Conversion Rate Optimization, getting more sales once visitors get to your site, which are factors that heavily focus on … [Read more...] about User Experience Now Officially An Important Factor in Google’s Organic Search Results
Most Important Google Analytics Metrics to Track Engagement
You are trying new techniques to stay engaged with your customers and to gain prospective new customers, but are you keeping an eye on the most important Google Analytics metrics to track engagement with your audience in order to monitor how well your activities are working? When I undertake an audit of a business’s digital marketing channels, I ask for access to Google … [Read more...] about Most Important Google Analytics Metrics to Track Engagement
