Suffering from procrastination or analysis paralysis, or have you just run out of ideas for content that’s good enough to put into the world? It’s happened to all of us at one time or another. Sitting, staring at the blank screen, hoping for some interesting content ideas to come to mind suddenly. Here’s a checklist of topic ideas that I use when I need inspiration: FAQs. … [Read more...] about 12 Interesting Content Ideas for When You Need Inspiration
Digital Marketing Tips
Most-Asked Marketing Questions (and some really short, to-the-point answers)
Here are the most-asked marketing questions from 2023: An effective, realistic marketing strategy answers nearly all people's questions about marketing. Define specific goals. Know your audience. Have a strategic action plan aligned with your goals and budgets. Set and monitor KPIs to see what's working and not working. Develop an effective, realistic marketing … [Read more...] about Most-Asked Marketing Questions (and some really short, to-the-point answers)
15 Common Marketing Mistakes and How to Avoid Them
In this video, I discuss 15 common marketing mistakes and how to avoid them with a well-developed marketing strategy: Here's an overview of the 15 mistakes: How I Can Help You Avoid These Common Marketing Mistakes … [Read more...] about 15 Common Marketing Mistakes and How to Avoid Them
Omni-Channel Marketing for Small Businesses and Solopreneurs: benefits, challenges, and tips to effectively use multiple marketing channels to grow your business
In my most recent podcast, I spoke about business owners overwhelmed by their marketing, and now I am talking about using multiple channels?! With the right strategy and planning, you can use multiple marketing channels effectively to reach more of your target audience in the best format to engage and win them over as customers. Even if you are a small business owner or a … [Read more...] about Omni-Channel Marketing for Small Businesses and Solopreneurs: benefits, challenges, and tips to effectively use multiple marketing channels to grow your business
Why the “WHY” of Your Target Audience is Key to Reaching Your Ideal Customer
In the most recent episode of my podcast, Building Success Stories, I discuss the "Why" step of my system, "How to Get in Front of the Right People." After you've gathered the demographic and more practical information about your target audience, I suggest you look at their "Why." What drives your ideal customer to take action and make decisions? How will your offer help that … [Read more...] about Why the “WHY” of Your Target Audience is Key to Reaching Your Ideal Customer
