Digital Marketing Tips

Using a lot of resources to make one post go viral is a poor strategy when you get better results for your business if you use those resources to consistently deliver posts that bring continuously growing results for your business. Many think going viral is your ultimate goal, but most businesses don’t get more sales from a one-off viral post.  The best use of your … [Read more...] about Anatomy of a Truly Successful Social Media Post

Suffering from procrastination or analysis paralysis, or have you just run out of ideas for content that’s good enough to put into the world? It’s happened to all of us at one time or another. Sitting, staring at the blank screen, hoping for some interesting content ideas to come to mind suddenly. Here’s a checklist of topic ideas that I use when I need inspiration: FAQs. … [Read more...] about 12 Interesting Content Ideas for When You Need Inspiration

Here are the most-asked marketing questions from 2023: An effective, realistic marketing strategy answers nearly all people's questions about marketing. Define specific goals. Know your audience. Have a strategic action plan aligned with your goals and budgets. Set and monitor KPIs to see what's working and not working. Develop an effective, realistic marketing … [Read more...] about Most-Asked Marketing Questions (and some really short, to-the-point answers)

In this video, I discuss 15 common marketing mistakes and how to avoid them with a well-developed marketing strategy: Here's an overview of the 15 mistakes: How I Can Help You Avoid These Common Marketing Mistakes … [Read more...] about 15 Common Marketing Mistakes and How to Avoid Them

In my most recent podcast, I spoke about business owners overwhelmed by their marketing, and now I am talking about using multiple channels?! With the right strategy and planning, you can use multiple marketing channels effectively to reach more of your target audience in the best format to engage and win them over as customers. Even if you are a small business owner or a … [Read more...] about Omni-Channel Marketing for Small Businesses and Solopreneurs: benefits, challenges, and tips to effectively use multiple marketing channels to grow your business