In this episode of Building Success Stories, Producer Seth and I discuss the classifications and labels used for generations, age groups, etc., and how they are relevant or not to a business. You see many articles about marketing to a specific generation or age group, but are these labels relevant to your business? To learn more about the generations and how to use the … [Read more...] about The Generation Game – Baby Boomers, Gen Z, etc. – How They Matter (or Don’t) to Your Business (Episode 21)
Digital Marketing Tips
Can You BE More Engaging (on Social Media) (Episode 20)
In this episode of Building Success Stories, Producer Seth and I discuss approximately 50 ways to engage more on your social media so more users follow your account, like, comment on, and share your posts. Increase your reach and impact to connect with more of your target audience and turn them into customers. Are you regularly present on social media when your target … [Read more...] about Can You BE More Engaging (on Social Media) (Episode 20)
13 Easy (and Mostly Free!) Ways to Get More Local Business (Episode 19)
In this episode of Building Success Stories, Producer Seth and I discuss several easy, mostly free, ways to attract more local business. Have you claimed your Google Business Listing and kept it up to date? Do you regularly post content that is relevant and valuable to your target audience on your social media channels? Is your customer service so outstanding that people … [Read more...] about 13 Easy (and Mostly Free!) Ways to Get More Local Business (Episode 19)
Content Marketing Workflow – An Efficient, Effective System to Get Your Message to More People
If you don't have a system for creating and delivering content across your digital marketing channels, you will not get the results you are looking for. A good system will increase your reach and make the most of your resources. My Weekly Content Marketing Workflow is an effective, efficient content marketing system that will get your message in front of more people and … [Read more...] about Content Marketing Workflow – An Efficient, Effective System to Get Your Message to More People
Anatomy of a Truly Successful Social Media Post
Using a lot of resources to make one post go viral is a poor strategy when you get better results for your business if you use those resources to consistently deliver posts that bring continuously growing results for your business. Many think going viral is your ultimate goal, but most businesses don’t get more sales from a one-off viral post. The best use of your … [Read more...] about Anatomy of a Truly Successful Social Media Post
