Digital Marketing Tips

My most recent work has involved the audit of the digital marketing activities of hundreds of businesses. There were several issues that I saw over and over. Some common technical issues needed the attention of a skilled developer, but many issues were due to the lack of a strategic marketing plan. From this experience, I've created this list of common marketing mistakes to … [Read more...] about Marketing Mistakes to Avoid

Website navigation best practices have changed throughout the years, especially now that more visitors are using mobile devices by a large percentage. In my recent experience, which includes assessing over 200 websites for tourism-related businesses, I've found that most businesses have overcrowded navigation that doesn't give visitors a clear path to making a sale, booking, … [Read more...] about Website Navigation Best Practices & Mistakes That Can Cost You

Get additional insights: Listen to Episode 29 of the Building Success Stories Podcast: Buyer's Journey - Understand the Stages & Use Them to Win Customers Download: Develop Content Ideas for The Buyer's Journey People are always looking for a secret formula for success in marketing. Unfortunately, there is no secret formula, but the closest concept to one is the … [Read more...] about Buyer’s Journey – Understand the Stages & Use Them to Win Customers

I know it’s just the beginning of October, and a lot of you are cringing at the thought of seeing Christmas decorations in shops; but if you have a business that is impacted by the Christmas season (hospitality, retail, leisure, personal services, food, home, etc.), you better have a strategy ready to make the most of the opportunities the festive season brings. If you … [Read more...] about How to Use Social Media to Maximize Your Sales This Christmas