For years people have known that the number of links into your sites effects your rankings on search engines, such as Google (see their page on Google Friendly Sites). Thus started the mad dash to get as many links into a site as possible; through all sorts of tactics, but mainly looking for sites that had an "add a link" button. That brought the masses of spam emails of people … [Read more...] about Link Building: more than just Link Exchanges
Digital Marketing Tips
Google Won’t Ring You About Advertising on Their Website
Now it seems obvious to those of us experienced in online marketing and dealing with Google, but it has to be said clearly GOOGLE WILL NOT RING YOU ABOUT ADVERTISING ON THEIR WEBSITE.A few years back, just after Google set up their European operations in Dublin, a prospective client told me that Google had contacted her and were going to help her manage a Google AdWords … [Read more...] about Google Won’t Ring You About Advertising on Their Website
Google becomes more local – not so much in Ireland, though
Official Google Blog: Google becomes more local but they don't talk about the fact that this is really only shown for certain geographic regions - definitely US and UK. Local results also came up when I searched for 'restaurants munich', 'restaurants paris' and 'restaurants prague'; but not for 'restaurants dublin' (or 'restaurants lisbon')At Search Enging Strategies London I … [Read more...] about Google becomes more local – not so much in Ireland, though
Keyword Research to Identify and Reach Your Target Market
'Keywords' or 'search phrases' are the phrases that people enter when doing searches on the internet on search engines like Google, Yahoo, MSN, etc. 'Target Keyphrase Research' provides you with a list of search phrases, relevant to your business, that have been used on search engines during a certain period of time. Target Keyword Research is the first step on any new project … [Read more...] about Keyword Research to Identify and Reach Your Target Market
Search Engine Optimzation – Let the Force be with You
There is a lot of talk these days about Search Engine Optimization - techniques used to get your site higher rankings in the natural or organic results of search engine for search phrases related to your business. It's again become a hot topic in talk about online marketing, as people are looking for more cost effective ways of promoting their websites and to make best use of … [Read more...] about Search Engine Optimzation – Let the Force be with You
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