While the internet has made our lives so much easier, there are many ways that it has increased the complexity of what small business owners need to deal with on a day to day basis. Even though having an online presence has been a necessity for businesses for a number of years, many small businesses are still unsure how to split their spending and time between offline and … [Read more...] about Digital Marketing – A Challenge For Small Businesses & How to Rise to the Challenge
Digital Marketing Tips
Storytelling – Where Many Businesses Fail in Digital Marketing
Many digital marketing campaigns fail because the business didn't communicate their Story well enough. In most cases, this is because they didn't even think about developing their Story at all. Why is Story important in Digital Marketing? Digital Marketing is a form of communication, with an objective to connect and motivate your audience to purchase from you. To do this you … [Read more...] about Storytelling – Where Many Businesses Fail in Digital Marketing
Social Media: Staying Safe and Sane — a Talk for Clonakilty Wellness Week
Thursday, 8th May 2014, 18:30 - 19:30 Cumasu Bus, Deasy's Car Park , Clonakilty Click here for the Facebook Event Page Too many people are finding social media as a source of distraction, stress and even depression. This talk will show you 5 ways to stay safe and sane -- AND make the world a better place! -- while staying active in social media. Clonakilty Wellness Week, … [Read more...] about Social Media: Staying Safe and Sane — a Talk for Clonakilty Wellness Week
Move a Website and Keep Your Search Rankings & Traffic
When you move a website in a way that will change the URLs of the pages, it is important to ensure that search engines and other traffic to your site can follow the old URLs to the new URLs or: visitors to your site, either through bookmarks or links on other sites, will find broken links and probably leave your site; links set up to help with your search rankings will … [Read more...] about Move a Website and Keep Your Search Rankings & Traffic
Google AdWords Keyword Tool
http://adwords.google.com/select/KeywordToolExternal When people talk about SEO and optimizing your site and social media, this should be your starting place. The Google AdWords Keyword Tool is probably the tool that I use most often for: Search Engine Optimization (SEO), to ensure that I am targeting popular, relevant phrases on specific pages of a website; and Market … [Read more...] about Google AdWords Keyword Tool
