Digital Marketing Tips

If you don't have a system for creating and delivering content across your digital marketing channels, you will not get the results you are looking for. A good system will increase your reach and make the most of your resources. My Weekly Content Marketing Workflow is an effective, efficient content marketing system that will get your message in front of more people and … [Read more...] about Content Marketing Workflow – An Efficient, Effective System to Get Your Message to More People

Using a lot of resources to make one post go viral is a poor strategy when you get better results for your business if you use those resources to consistently deliver posts that bring continuously growing results for your business. Many think going viral is your ultimate goal, but most businesses don’t get more sales from a one-off viral post.  The best use of your … [Read more...] about Anatomy of a Truly Successful Social Media Post

Suffering from procrastination or analysis paralysis, or have you just run out of ideas for content that’s good enough to put into the world? It’s happened to all of us at one time or another. Sitting, staring at the blank screen, hoping for some interesting content ideas to come to mind suddenly. Here’s a checklist of topic ideas that I use when I need inspiration: FAQs. … [Read more...] about 12 Interesting Content Ideas for When You Need Inspiration

Here are the most-asked marketing questions from 2023: An effective, realistic marketing strategy answers nearly all people's questions about marketing. Define specific goals. Know your audience. Have a strategic action plan aligned with your goals and budgets. Set and monitor KPIs to see what's working and not working. Develop an effective, realistic marketing … [Read more...] about Most-Asked Marketing Questions (and some really short, to-the-point answers)