This week I'm pleased to include a guest post from Kat Prescott... Plenty of news circulates over the amount of internet services available in Ireland and around the world, with 65% of the country already benefiting from broadband services. What you don’t often hear about is how our appetites are changing when it comes to what we’re doing online – until now that is. According … [Read more...] about Digital appetites: what are consumers doing online?
Social Media Marketing
Online Advertising: Three Mistakes You Can’t Afford to Make
Are you paying out for online advertising and not getting significant results for your business? Make sure you aren't making these 3 common mistakes! More and more businesses are turning to paid online advertising, most commonly Google AdWords or Facebook Advertising, for a number of reasons: Search engine optimization takes effort - and time and money, if you are … [Read more...] about Online Advertising: Three Mistakes You Can’t Afford to Make
Celebrities on Twitter: There Ought to be a Law
Wayne Rooney, another UK footballer and Nike have had their wrists slapped by the UK's Advertising Standards Authority over tweets that were devised by the Nike marketing team to promote their #makeitcount campaign. (Check out that stream for interesting comments by Twitter users on this ban.) "Both footballers have now been banned from repeating the messages in their current … [Read more...] about Celebrities on Twitter: There Ought to be a Law
Can your website handle a heavy surge of activity?: “The Dragons’ Den Effect”
I must confess, I am a big fan of TV show the Dragons' Den, first on BBC and then also on RTE when it made it to Ireland. Over the past couple seasons that the show has run in Ireland, I've watched and tweeted along to the show. Until this year, most of the websites crashed under the surge in traffic that came while the business owner appeared on the show. What a waste of the … [Read more...] about Can your website handle a heavy surge of activity?: “The Dragons’ Den Effect”
The Ugly Side of Social Media
For a long time, I've somewhat denied the ugly side of social media. Using social media has done a lot for me personally and professionally. Professionally I've made great contacts to people I never thought I'd meet, online or off. I've learned a lot from many of the experts and not so experts in my field and others that related to what I do. Personally I've made friends … [Read more...] about The Ugly Side of Social Media
