To increase online sales from your marketing campaigns; whether you are running Google Ads, sponsored Facebook posts, or perhaps a print ad in a magazine or newspaper; lead your audience directly to a page on your website that is optimized to “close the sale.” A “landing page” is a page that a user enters your site on from another site, social media, email, etc. I use the … [Read more...] about How to Increase Online Sales from Your Marketing Campaigns Using Sales Landing Pages
Social Media Marketing
9 Things to Do NOW to Stay Engaged with Your Customers
You may be working on a plan to start your business back up when the stay at home orders are relaxed, but it's just as important to stay engaged with your customers now and maintain engagement going forward. Continuous engagement with your customers will: keep your business fresh and essential in their minds;alert you to changes in their needs relevant to what you offer … [Read more...] about 9 Things to Do NOW to Stay Engaged with Your Customers
How to Use Social Media to Maximize Your Sales This Christmas
I know it's still September, and a lot of you are cringing at the thought of seeing Christmas decorations in shops; but if you have a business that is impacted by the Christmas season (hospitality, retail, leisure, personal services, food, home, etc.), you better have a strategy ready to make the most of the opportunities the festive season brings. If you don't already have a … [Read more...] about How to Use Social Media to Maximize Your Sales This Christmas
Streamlining your Facebook Activity – Integrate your ‘Personal’ and ‘Professional’ Posts
Time is one of the main issues my clients have in using social media effectively. You have a Facebook personal account and you spend time interacting with friends and acquaintances -- the people you really want to be spending time with -- and then you need to find more time to post to your business's Facebook Page. Do you find that you are posting many of the same things to … [Read more...] about Streamlining your Facebook Activity – Integrate your ‘Personal’ and ‘Professional’ Posts
How to Find Free Images You Can [Legally] Use Online on Websites, Social Media Posts & Newsletters
For the thousandth time -- NO! You cannot just do a search on Google image search, save the image to your computer and then upload it to your website. A lot of people do it and if you have a not for profit website, you may have nothing to be concerned about, unless you are concerned about being fair. Would you go into a photography gallery, take a photo off the wall and walk … [Read more...] about How to Find Free Images You Can [Legally] Use Online on Websites, Social Media Posts & Newsletters
