http://adwords.google.com/select/KeywordToolExternal When people talk about SEO and optimizing your site and social media, this should be your starting place. The Google AdWords Keyword Tool is probably the tool that I use most often for: Search Engine Optimization (SEO), to ensure that I am targeting popular, relevant phrases on specific pages of a website; and Market … [Read more...] about Google AdWords Keyword Tool
Digital Marketing Articles (Archives)
Internet Marketing Planners – 12 Month & 7 Day (download)
Timing is EVERYTHING in Online Marketing is an article I wrote for Search Engine Journal that details how managing your own time as well as being in the right place at the right time is critical to a successful internet marketing campaign. Finding the time to set out an online marketing plan, not even thinking about undertaking online marketing activities (especially in social … [Read more...] about Internet Marketing Planners – 12 Month & 7 Day (download)
Internet Marketing Goals Form (download)
How can you get what you want out of your online marketing campaign if you don't set out what your specific goals are? When you start a business, or some point in managing your business, you will create a Business Plan. You may do this because you know it is a good thing to do so you are focused in running your business or may be required to do one by your bank manager when … [Read more...] about Internet Marketing Goals Form (download)
Target Market Research Form (download)
Before you pass on reading this because it involves a task that takes a little time, please note that this process will: save you time and money wasted on communicating with people that aren't interested in or suited to your products or services; and make setting out the rest of your internet marketing plan so much easier! Many new businesses think they want to target … [Read more...] about Target Market Research Form (download)
What a Young Cosmetics Saleslady Taught Me About Sales and Saved Me €100
After collecting my daughter from school yesterday I headed to 'town' to make a couple of necessary purchases. I am not the type who shops for the sake of shopping. I was completely out of a couple of necessities: shampoo and foundation. One of the local chemists stocks nice 'posh' brands of make-up. I had made my last foundation purchase there and I decided to head there … [Read more...] about What a Young Cosmetics Saleslady Taught Me About Sales and Saved Me €100
