I've just written a guest post for the Clonakilty Chamber of Commerce blog "How to Use Online Marketing to get the Best Results from a Big Event...". The advice is similar to my earlier post here about how to make the most of a big spike in PR for your business or organisation, but in this case I'm providing tips on how all the members can work together to make the most out of … [Read more...] about Online Marketing for a Big Community Event – blog post for Clonakilty Chamber of Commerce
Digital Marketing Articles (Archives)
Celebrities on Twitter: There Ought to be a Law
Wayne Rooney, another UK footballer and Nike have had their wrists slapped by the UK's Advertising Standards Authority over tweets that were devised by the Nike marketing team to promote their #makeitcount campaign. (Check out that stream for interesting comments by Twitter users on this ban.) "Both footballers have now been banned from repeating the messages in their current … [Read more...] about Celebrities on Twitter: There Ought to be a Law
Can your website handle a heavy surge of activity?: “The Dragons’ Den Effect”
I must confess, I am a big fan of TV show the Dragons' Den, first on BBC and then also on RTE when it made it to Ireland. Over the past couple seasons that the show has run in Ireland, I've watched and tweeted along to the show. Until this year, most of the websites crashed under the surge in traffic that came while the business owner appeared on the show. What a waste of the … [Read more...] about Can your website handle a heavy surge of activity?: “The Dragons’ Den Effect”
The Ugly Side of Social Media
For a long time, I've somewhat denied the ugly side of social media. Using social media has done a lot for me personally and professionally. Professionally I've made great contacts to people I never thought I'd meet, online or off. I've learned a lot from many of the experts and not so experts in my field and others that related to what I do. Personally I've made friends … [Read more...] about The Ugly Side of Social Media
Facebook Business Pages Move to Timeline View by 30th March 2012
When Facebook's new timeline view for profiles rolled out all the online marketers were wondering what this was going to mean for Facebook Business Pages. That seems like years ago, but it is finally rolling out. When you visit your business page you will get a notice that it is rolling out and can view a preview and choose to use the new format straight away. All pages will … [Read more...] about Facebook Business Pages Move to Timeline View by 30th March 2012
