Are you paying out for online advertising and not getting significant results for your business? Make sure you aren't making these 3 common mistakes! More and more businesses are turning to paid online advertising, most commonly Google AdWords or Facebook Advertising, for a number of reasons: Search engine optimization takes effort - and time and money, if you are … [Read more...] about Online Advertising: Three Mistakes You Can’t Afford to Make
Digital Marketing Articles (Archives)
How to Increase Website Sales
Looking for better results from your online marketing techniques? You need to focus on how to increase website sales! You can be on Twitter and Facebook 24/7, writing blog posts on a daily basis and building a large mailing list; but if your website is not optimized for sales, you will waste all your other internet marketing efforts. There are a number of things you can … [Read more...] about How to Increase Website Sales
Move a Website and Keep Your Search Rankings & Traffic
When you move a website in a way that will change the URLs of the pages, it is important to ensure that search engines and other traffic to your site can follow the old URLs to the new URLs or: visitors to your site, either through bookmarks or links on other sites, will find broken links and probably leave your site; links set up to help with your search rankings will … [Read more...] about Move a Website and Keep Your Search Rankings & Traffic
Online Marketing: Where Patience is Your Greatest Virtue
In an earlier post, Timing is Everything in Online Marketing, I discuss how effective scheduling and planning can make or break your online marketing success. Business owners, even those that are experienced online marketers, commonly fail in two main areas with scheduling and planning: NOT taking the time to make an online marketing plan and schedule activities in advance, … [Read more...] about Online Marketing: Where Patience is Your Greatest Virtue
Email Marketing Mistakes – 4 Things That Will Annoy Users & Kill Your Mailing List
Realistically, the majority of your mailing list is ambivalent about you and your product. They ignore your emails, maybe even thinking they will get back to read it later, but they don't. That's not great and you need to work on being more relevant, interesting and connected to improve your open rate; but "annoying" is the one thing that will turn that ambivalence into dislike … [Read more...] about Email Marketing Mistakes – 4 Things That Will Annoy Users & Kill Your Mailing List
