I know it's still September, and a lot of you are cringing at the thought of seeing Christmas decorations in shops; but if you have a business that is impacted by the Christmas season (hospitality, retail, leisure, personal services, food, home, etc.), you better have a strategy ready to make the most of the opportunities the festive season brings. If you don't already have a … [Read more...] about How to Use Social Media to Maximize Your Sales This Christmas
Digital Marketing Articles (Archives)
Streamlining your Facebook Activity – Integrate your ‘Personal’ and ‘Professional’ Posts
Time is one of the main issues my clients have in using social media effectively. You have a Facebook personal account and you spend time interacting with friends and acquaintances -- the people you really want to be spending time with -- and then you need to find more time to post to your business's Facebook Page. Do you find that you are posting many of the same things to … [Read more...] about Streamlining your Facebook Activity – Integrate your ‘Personal’ and ‘Professional’ Posts
How to Use the Redirection Plugin for Your WordPress Website
If you are redeveloping your website or making changes to a number of pages that will mean the URLs (i.e. web addresses) of a number of your pages are changing, you will want a way for visitors (and others that track the URLs of your website, like search engine robots) to find the new pages. There are a number of ways that you can have visitors redirected from the old URL to … [Read more...] about How to Use the Redirection Plugin for Your WordPress Website
How to Use the NextGen Gallery Plugin for WordPress
NextGen Gallery is a popular plugin because it gives you image galleries and slideshows that the default Media feature of WordPress doesn't. This video discusses the difference between using NextGen and the default Media feature and takes you step by step through using the NextGen Gallery plugin for your WordPress website. Sorry that the audio is very low. If you have … [Read more...] about How to Use the NextGen Gallery Plugin for WordPress
Looking at Your WordPress Settings
There are a number of WordPress settings that you should look at when setting up your website. What email address do you want notifications to go to? Will comments be moderated? Use Permalinks for URLs that are search engine friendly. This video takes you through the various WordPress settings and provides suggestions on how to use them. … [Read more...] about Looking at Your WordPress Settings
