This week Sowmya Subramanian, Google's Director of Engineering for Search Ecosystem, announced that Google will include Page Performance Experience in its organic search ranking factors. This means that many of the techniques that I recommend to improve Conversion Rate Optimization, getting more sales once visitors get to your site, which are factors that heavily focus on … [Read more...] about User Experience Now Officially An Important Factor in Google’s Organic Search Results
Most Important Google Analytics Metrics to Track Engagement
You are trying new techniques to stay engaged with your customers and to gain prospective new customers, but are you keeping an eye on the most important Google Analytics metrics to track engagement with your audience in order to monitor how well your activities are working? When I undertake an audit of a business’s digital marketing channels, I ask for access to Google … [Read more...] about Most Important Google Analytics Metrics to Track Engagement
Last Minute Marketing for Holiday Sales – Great Example and Trends
Clients often ask me for good examples of digital marketing and so I'm always looking out for the best from all types and sizes of organizations. This week I've come up with a great example and some other great information from "Think with Google" to help you with your last minute marketing for holiday sales. Great Example of Last Marketing for Holiday Sales Doing some … [Read more...] about Last Minute Marketing for Holiday Sales – Great Example and Trends
Online Advertising: Three Mistakes You Can’t Afford to Make
Are you paying out for online advertising and not getting significant results for your business? Make sure you aren't making these 3 common mistakes! More and more businesses are turning to paid online advertising, most commonly Google AdWords or Facebook Advertising, for a number of reasons: Search engine optimization takes effort - and time and money, if you are … [Read more...] about Online Advertising: Three Mistakes You Can’t Afford to Make
Move a Website and Keep Your Search Rankings & Traffic
When you move a website in a way that will change the URLs of the pages, it is important to ensure that search engines and other traffic to your site can follow the old URLs to the new URLs or: visitors to your site, either through bookmarks or links on other sites, will find broken links and probably leave your site; links set up to help with your search rankings will … [Read more...] about Move a Website and Keep Your Search Rankings & Traffic
