To increase online sales from your marketing campaigns; whether you are running Google Ads, sponsored Facebook posts, or perhaps a print ad in a magazine or newspaper; lead your audience directly to a page on your website that is optimized to “close the sale.” A “landing page” is a page that a user enters your site on from another site, social media, email, etc. I use the … [Read more...] about How to Increase Online Sales from Your Marketing Campaigns Using Sales Landing Pages
Email Marketing
9 Things to Do NOW to Stay Engaged with Your Customers
You may be working on a plan to start your business back up when the stay at home orders are relaxed, but it's just as important to stay engaged with your customers now and maintain engagement going forward. Continuous engagement with your customers will: keep your business fresh and essential in their minds;alert you to changes in their needs relevant to what you offer … [Read more...] about 9 Things to Do NOW to Stay Engaged with Your Customers
Email Marketing: HTML vs Plain Text Newsletters, the Face Off!
Large companies (from all your favorite clothing shops to airlines and hotels) send email newsletters with graphics, images and formatting all the time and they make it into your Inbox. So why do YOUR pretty HTML format email newsletters end up in spam filters with a pitiful open rate? Should you consider only using Plain Text format for your email newsletters? First, some … [Read more...] about Email Marketing: HTML vs Plain Text Newsletters, the Face Off!
Email Marketing Mistakes – 4 Things That Will Annoy Users & Kill Your Mailing List
Realistically, the majority of your mailing list is ambivalent about you and your product. They ignore your emails, maybe even thinking they will get back to read it later, but they don't. That's not great and you need to work on being more relevant, interesting and connected to improve your open rate; but "annoying" is the one thing that will turn that ambivalence into dislike … [Read more...] about Email Marketing Mistakes – 4 Things That Will Annoy Users & Kill Your Mailing List
Email Marketing for After Sales Follow-Up — and other important points of interaction
Usually I am tweeting about bad email marketing examples I see in my Inbox, but today I am delighted to share a good example! I coach my clients to plan interactions with their prospects and customers (whether by email, phone or social media - depending on the situation) at many points along the way: first interaction, meetings (planned or casual), point of sale, after sale … [Read more...] about Email Marketing for After Sales Follow-Up — and other important points of interaction
