The early days of Amazon were all about books. Through diversification, acquisitions, and the introduction of third-party “marketplace” vendors, it’s hard to name a product that Amazon doesn’t sell, maybe cars? Include services from cloud hosting to streaming video, and it’s easy to see how the eCommerce giant dominates or at least has a strong presence in many sectors. How do … [Read more...] about Niche eCommerce Websites Versus Amazon & Other General eCommerce Websites
Digital Marketing Articles (Archives)
How to Increase Sales on Your eCommerce Website – Learning From Amazon’s Shipping Experience
The shipping experience is an important factor for shoppers when making online purchase decisions. Meeting your target audience’s preferences for the delivery of your products and ensuring a positive experience throughout the delivery process will increase sales on your eCommerce website. The previous article “Increase Sales on Your eCommerce Website Using Amazon As an … [Read more...] about How to Increase Sales on Your eCommerce Website – Learning From Amazon’s Shipping Experience
Increase Sales on Your Ecommerce Site Using Amazon as an example of What to Do & What NOT to Do
This is the beginning of a series of articles looking at what makes Amazon so successful and what you can learn from their experience to increase sales on your eCommerce site. Starting out in 1994 as an online bookshop, Amazon’s management listened to shoppers and studied the market to shape how the business would move forward. Over time they added additional products and … [Read more...] about Increase Sales on Your Ecommerce Site Using Amazon as an example of What to Do & What NOT to Do
How to Increase Online Sales from Your Marketing Campaigns Using Sales Landing Pages
To increase online sales from your marketing campaigns; whether you are running Google Ads, sponsored Facebook posts, or perhaps a print ad in a magazine or newspaper; lead your audience directly to a page on your website that is optimized to “close the sale.” A “landing page” is a page that a user enters your site on from another site, social media, email, etc. I use the … [Read more...] about How to Increase Online Sales from Your Marketing Campaigns Using Sales Landing Pages
User Experience Now Officially An Important Factor in Google’s Organic Search Results
This week Sowmya Subramanian, Google's Director of Engineering for Search Ecosystem, announced that Google will include Page Performance Experience in its organic search ranking factors. This means that many of the techniques that I recommend to improve Conversion Rate Optimization, getting more sales once visitors get to your site, which are factors that heavily focus on … [Read more...] about User Experience Now Officially An Important Factor in Google’s Organic Search Results
