15 Common Marketing Mistakes and How to Avoid Them

In this video, I discuss 15 common marketing mistakes and how to avoid them with a well-developed marketing strategy:

Here’s an overview of the 15 mistakes:

1. Doing nothing.
2. Timing is off.
   1. Inconsistent
   2. Wrong time of day, month, or year
   3. Wrong stage of the Buyer’s Journey
3. Wrong tone.
   – Not aligned with your audience – don’t ASSUME
   – Not authentic
   – Overcomplicating your message – I know I am guilty of this!
4. Not focusing on your customer value proposition.
   – About you, not your audience’s needs/wants.
   – About something irrelevant to either!
5. Not ahead of direct competitors.
6. Lack of planning and time management
7. Wasting money on activities that aren’t done strategically
8. Overlooking resources you already have.
   – In-house expert advice and opinion
   – Outsourcing
9. Not keeping an eye on outsourced marketing tasks.
   – Not having a defined plan and guidelines for suppliers.
10. Not making strategic partnerships
11. Not tracking and reviewing results
12. No call to action
13. Focusing on just digital or just offline or specific channels without research
14. No overall strategy.
    – Take the audience on a journey, like a good stand-up comedy routine or Ted Talk.
15. Giving up! The only way you can fail for certain is to do nothing.

How I Can Help You Avoid These Common Marketing Mistakes

• Strategic Marketing Bootcamp (Full Day, 1-to-1 or a few key staff)
• Marketing Magic Masterclass (Half Day, max 5 participants, some spaces still available in January sessions)
• Bespoke Marketing Consulting and Coaching Services