In this episode of Building Success Stories, Producer Seth and I discuss several easy, mostly free, ways to attract more local business. Have you claimed your Google Business Listing and kept it up to date? Do you regularly post content that is relevant and valuable to your target audience on your social media channels? Is your customer service so outstanding that people … [Read more...] about 13 Easy (and Mostly Free!) Ways to Get More Local Business (Episode 19)
Business Advice
Ep18 Interview with Joan Tarantino, Executive Director, The Conkling Center
This episode of Building Success Stories is an interview with Joan Tarantino, Executive Director of The Conkling Center, which offers senior-directed programs and services for community members 55+ and is preparing for its 125th-anniversary celebrations in 2024. We talk about how the center started as The Glens Falls Home. a residential facility for older women, and when … [Read more...] about Ep18 Interview with Joan Tarantino, Executive Director, The Conkling Center
Ep17 The Most Asked Marketing Questions of 2023
Producer Seth Cooper and I discuss the Most Asked Marketing Questions of 2023 in this episode of Building Success Stories. Earlier this year, I wrote the article Most-Asked Marketing Questions (and some really short, to-the-point answers), but we go into more depth in this episode. The straightforward advice on what to do and what not to do will be useful for anyone who … [Read more...] about Ep17 The Most Asked Marketing Questions of 2023
Ep16 Interview with April Weygand, Businesswoman and Author, Trail Gimp, Self Discovery and Empowerment on the Appalachian Trail
This episode of Building Success Stories is an interview with April Weygand, Businesswoman and Author of Trail Gimp, Self Discovery and Empowerment on the Appalachian Trail. April Weygand is so interesting and inspirational. Listen to what motivated her to attempt and finally finish the Appalachian Trail, the lessons she learned that she still finds valuable, and how she … [Read more...] about Ep16 Interview with April Weygand, Businesswoman and Author, Trail Gimp, Self Discovery and Empowerment on the Appalachian Trail
Ep15 Interview with Phil Casabona, Executive Director of LARAC, Lower Adirondack Regional Arts Council
This episode of Building Success Stories is an interview with Phil Casabona, Executive Director of LARAC, Lower Adirondack Regional Arts Council, We talk about how LARAC got started and hosted its well-known annual Arts Festival 52 years ago and how he and the staff of LARAC are carrying on the great work to support arts in this area with new exhibits and offerings … [Read more...] about Ep15 Interview with Phil Casabona, Executive Director of LARAC, Lower Adirondack Regional Arts Council