In this episode of Building Success Stories, Producer Seth and I discuss the classifications and labels used for generations, age groups, etc., and how they are relevant or not to a business. You see many articles about marketing to a specific generation or age group, but are these labels relevant to your business? To learn more about the generations and how to use the … [Read more...] about The Generation Game – Baby Boomers, Gen Z, etc. – How They Matter (or Don’t) to Your Business (Episode 21)
Business Advice
Can You BE More Engaging (on Social Media) (Episode 20)
In this episode of Building Success Stories, Producer Seth and I discuss approximately 50 ways to engage more on your social media so more users follow your account, like, comment on, and share your posts. Increase your reach and impact to connect with more of your target audience and turn them into customers. Are you regularly present on social media when your target … [Read more...] about Can You BE More Engaging (on Social Media) (Episode 20)
13 Easy (and Mostly Free!) Ways to Get More Local Business (Episode 19)
In this episode of Building Success Stories, Producer Seth and I discuss several easy, mostly free, ways to attract more local business. Have you claimed your Google Business Listing and kept it up to date? Do you regularly post content that is relevant and valuable to your target audience on your social media channels? Is your customer service so outstanding that people … [Read more...] about 13 Easy (and Mostly Free!) Ways to Get More Local Business (Episode 19)
Ep18 Interview with Joan Tarantino, Executive Director, The Conkling Center
This episode of Building Success Stories is an interview with Joan Tarantino, Executive Director of The Conkling Center, which offers senior-directed programs and services for community members 55+ and is preparing for its 125th-anniversary celebrations in 2024. We talk about how the center started as The Glens Falls Home. a residential facility for older women, and when … [Read more...] about Ep18 Interview with Joan Tarantino, Executive Director, The Conkling Center
Ep17 The Most Asked Marketing Questions of 2023
Producer Seth Cooper and I discuss the Most Asked Marketing Questions of 2023 in this episode of Building Success Stories. Earlier this year, I wrote the article Most-Asked Marketing Questions (and some really short, to-the-point answers), but we go into more depth in this episode. The straightforward advice on what to do and what not to do will be useful for anyone who … [Read more...] about Ep17 The Most Asked Marketing Questions of 2023
