In this episode of Building Success Stories, Producer Seth and I discuss how to keep your marketing going during your busy season and maximize the benefits of the increased exposure it brings - to make the most of your digital marketing during your busy season and events. Whenever your busy season is, it is essential to plan and prepare to use your digital marketing channels … [Read more...] about Make The Most Of Your Digital Marketing During Your Busy Season & Events (Episode 24)
Business Advice
How to Determine Which Contact Methods to Offer on Your Digital Marketing Channels (Episode 23)
In this episode of Building Success Stories, Producer Seth and I discuss the various contact methods you can offer on your digital marketing channels and how to determine which to use. On your digital marketing channels, you must offer convenient ways to contact you that suit your audience’s preferences but are also manageable for you. Offering too many or unsuitable options … [Read more...] about How to Determine Which Contact Methods to Offer on Your Digital Marketing Channels (Episode 23)
How to Overcome Perfectionism & Procrastination with Your Content Creation (Episode 22)
In this episode of Building Success Stories, Producer Seth and I discuss several strategies to overcome perfectionism and procrastination with your content creation. So many people are afraid to write articles, marketing emails, or social media posts because they think they are not good enough. Lack of confidence is usually due to a lack of experience—not in what they do … [Read more...] about How to Overcome Perfectionism & Procrastination with Your Content Creation (Episode 22)
The Generation Game – Baby Boomers, Gen Z, etc. – How They Matter (or Don’t) to Your Business (Episode 21)
In this episode of Building Success Stories, Producer Seth and I discuss the classifications and labels used for generations, age groups, etc., and how they are relevant or not to a business. You see many articles about marketing to a specific generation or age group, but are these labels relevant to your business? To learn more about the generations and how to use the … [Read more...] about The Generation Game – Baby Boomers, Gen Z, etc. – How They Matter (or Don’t) to Your Business (Episode 21)
Can You BE More Engaging (on Social Media) (Episode 20)
In this episode of Building Success Stories, Producer Seth and I discuss approximately 50 ways to engage more on your social media so more users follow your account, like, comment on, and share your posts. Increase your reach and impact to connect with more of your target audience and turn them into customers. Are you regularly present on social media when your target … [Read more...] about Can You BE More Engaging (on Social Media) (Episode 20)
