If you can only focus on one aspect of marketing your business, it should be increasing Domain Authority because this brings more relevant traffic to your website while boosting brand awareness and authority. In this episode of Building Success Stories, producer Seth Cooper and I discuss Domain Authority, a metric used by digital marketers to give an idea of the value Google … [Read more...] about Domain Authority – A Way to Get More Traffic To Your Website & Boost Brand Awareness (Episode 28)
Business Advice
Understanding Basic Search Engine Optimization (Part 2 of 2) – SEO 102 (Episode 27)
In Episodes 26 and 27 of Building Success Stories, Producer Seth and I discuss the basics of Search Engine Optimization (SEO), a process for maximizing the traffic to your website, social media profiles, and any online “properties” you have from organic (not paid) search engine results. In Episode 26, Part 1, we defined SEO, discussed how it increases traffic to your … [Read more...] about Understanding Basic Search Engine Optimization (Part 2 of 2) – SEO 102 (Episode 27)
Understanding Basic SEO (Part 1 of 2) – Search Engine Optimization 101 (Episode 26)
Do you outsource web development, maintenance, social media management, etc.? Understanding basic SEO will help you know what you are paying for and determine whether the provider has implemented the agreed-upon services. You can also confidently develop and deliver optimized content to your website and other channels. In Episodes 26 and 27 of Building Success Stories, … [Read more...] about Understanding Basic SEO (Part 1 of 2) – Search Engine Optimization 101 (Episode 26)
Using Your Digital Marketing Channels For More Than Marketing – Beyond Selling (Part 1 of Episode 25)
This episode of Building Success Stories has two parts. In Part 1, Beyond Selling - Other Uses for Your Digital Marketing Channels, Producer Seth and I discuss how digital marketing can be used for more than marketing and selling. Consider these other uses for your digital marketing channels to get the most out of the time and money you have invested. Scroll down to read … [Read more...] about Using Your Digital Marketing Channels For More Than Marketing – Beyond Selling (Part 1 of Episode 25)
The Power of Partnership
Over the past 25 years, I've seen the power of partnership throughout my career in digital marketing. I've also seen what can happen when there is a lack of partnership and collaboration. The tourism industry, where I do a lot of work, is usually based on partnerships around businesses in a certain region or with a similar theme. Businesses that rely on thriving tourism in … [Read more...] about The Power of Partnership
