While the internet has made our lives so much easier, there are many ways that it has increased the complexity of what small business owners need to deal with on a day to day basis. Even though having an online presence has been a necessity for businesses for a number of years, many small businesses are still unsure how to split their spending and time between offline and … [Read more...] about Digital Marketing – A Challenge For Small Businesses & How to Rise to the Challenge
Business Advice
How to Run a Successful Web Business in Ireland: An Interview with Diarmaid Mac Aonghusa of Fusio
This week I speak to Diarmaid Mac Aonghusa, Managing Director at Fusio; Ireland's leading web strategy, web design and web development company. Last week they tweeted that their domain name was registered 17 years ago and it made me curious about how, in an industry where businesses rarely last more than a few years, they've stayed strong over all these years. How did Fusio … [Read more...] about How to Run a Successful Web Business in Ireland: An Interview with Diarmaid Mac Aonghusa of Fusio
CoderDojo: What you can learn from the success of this free, volunteer led, international movement
In the lead up to #dojocon2013 (http://conference.coderdojo.com/), I'd like to share what I've learned as a CoderDojo Mentor and Organiser, and how CoderDojo is a great example for running a successful organisation. (At DojoCon I'm particularly looking forward to the Working Groups and discussing things like collaboration, avoiding mentor burn-out, shared educational resources, … [Read more...] about CoderDojo: What you can learn from the success of this free, volunteer led, international movement
Online Advertising: Three Mistakes You Can’t Afford to Make
Are you paying out for online advertising and not getting significant results for your business? Make sure you aren't making these 3 common mistakes! More and more businesses are turning to paid online advertising, most commonly Google AdWords or Facebook Advertising, for a number of reasons: Search engine optimization takes effort - and time and money, if you are … [Read more...] about Online Advertising: Three Mistakes You Can’t Afford to Make
How to Increase Website Sales
Looking for better results from your online marketing techniques? You need to focus on how to increase website sales! You can be on Twitter and Facebook 24/7, writing blog posts on a daily basis and building a large mailing list; but if your website is not optimized for sales, you will waste all your other internet marketing efforts. There are a number of things you can … [Read more...] about How to Increase Website Sales
