To increase online sales from your marketing campaigns; whether you are running Google Ads, sponsored Facebook posts, or perhaps a print ad in a magazine or newspaper; lead your audience directly to a page on your website that is optimized to “close the sale.” A “landing page” is a page that a user enters your site on from another site, social media, email, etc. I use the … [Read more...] about How to Increase Online Sales from Your Marketing Campaigns Using Sales Landing Pages
Business Advice
Excellent Customer Service
Why Providing Excellent Customer Service, “Customer Delight”, is a Selling Tool Every Member of Your Staff Must Use Yesterday I was talking to the new owner of a hotel about the importance of setting up a room to delight the guest upon arrival. The conversation started as a discussion about upselling during the booking process: offering add-ons like champagne and … [Read more...] about Excellent Customer Service
How to REALLY Engage Your Audience
You may be using a variety of techniques to communicate and keep in touch with your audience, but what does it take to REALLY engage your audience, ensuring that your efforts bring great results -- leads, sales, referrals, etc.? Get Your Timing Right.What are the best times to engage your audience for each platform chosen?Ensure consistency by scheduling dedicated time to … [Read more...] about How to REALLY Engage Your Audience
9 Things to Do NOW to Stay Engaged with Your Customers
You may be working on a plan to start your business back up when the stay at home orders are relaxed, but it's just as important to stay engaged with your customers now and maintain engagement going forward. Continuous engagement with your customers will: keep your business fresh and essential in their minds;alert you to changes in their needs relevant to what you offer … [Read more...] about 9 Things to Do NOW to Stay Engaged with Your Customers
Every Business is Essential, Even Yours
The government may have deemed your business “non-essential,” but for your business to survive, and even thrive, you must still remain “essential” in the minds of your customers. How to Ensure that Your Business Remains Essential to Your Target Audience Determine What Your Audience Needs NOWYou may have done target market research and identified the needs of your target … [Read more...] about Every Business is Essential, Even Yours
