I had a great chat with Amanda Blanton, Marketing Director of the Adirondack Regional Chamber of Commerce and host of its weekly radio show, I'm In with the ARCC, which airs at 7 am on Sunday mornings. We discussed how I got started in digital marketing all those years ago, my move to Glens Falls after 20 years in Ireland, and how I came up with the name, Placentric! Listen … [Read more...] about The Early Days of Digital Marketing, Interview with Owner, Ann Donnelly
Business Advice
How to Increase Online Sales from Your Marketing Campaigns Using Sales Landing Pages
To increase online sales from your marketing campaigns; whether you are running Google Ads, sponsored Facebook posts, or perhaps a print ad in a magazine or newspaper; lead your audience directly to a page on your website that is optimized to “close the sale.” A “landing page” is a page that a user enters your site on from another site, social media, email, etc. I use the … [Read more...] about How to Increase Online Sales from Your Marketing Campaigns Using Sales Landing Pages
Excellent Customer Service
Why Providing Excellent Customer Service, “Customer Delight”, is a Selling Tool Every Member of Your Staff Must Use Yesterday I was talking to the new owner of a hotel about the importance of setting up a room to delight the guest upon arrival. The conversation started as a discussion about upselling during the booking process: offering add-ons like champagne and … [Read more...] about Excellent Customer Service
How to REALLY Engage Your Audience
You may be using a variety of techniques to communicate and keep in touch with your audience, but what does it take to REALLY engage your audience, ensuring that your efforts bring great results -- leads, sales, referrals, etc.? Get Your Timing Right.What are the best times to engage your audience for each platform chosen?Ensure consistency by scheduling dedicated time to … [Read more...] about How to REALLY Engage Your Audience
9 Things to Do NOW to Stay Engaged with Your Customers
You may be working on a plan to start your business back up when the stay at home orders are relaxed, but it's just as important to stay engaged with your customers now and maintain engagement going forward. Continuous engagement with your customers will: keep your business fresh and essential in their minds;alert you to changes in their needs relevant to what you offer … [Read more...] about 9 Things to Do NOW to Stay Engaged with Your Customers
