Are you ready to ignite your business and achieve your full potential? Welcome to Building Success Stories, the podcast that empowers entrepreneurs and business leaders. I’m Ann Donnelly, and I’ve spent over four decades in the business world. I’ve witnessed the power of perseverance, innovation, and strategic thinking firsthand. We’ll explore the stories of successful entrepreneurs and business leaders, and we’ll delve into the practical strategies and mindset shifts that can propel your business to new heights. Get ready to be inspired and motivated to take your business to the next level!
In this week’s episode of Building Success Stories, Seth and I welcome Kate Austin into the studio. Kate is the Founder, Owner, and CEO of Advokate, LLC. Advokate empowers startups, small businesses, nonprofits, and artists with the marketing tools they need to be successful. Born and raised in Killington, Vermont, Kate resides in Glens Falls,...
A few weeks ago, I came across a very insightful episode of the Ed Mylett Show on a four-hour drive from my daughter’s college. I couldn’t wait to get home, listen again, take notes, and share the episode with everyone! Mylett’s guest was Leila Hormozi, and the topic was Transform FEAR into FUEL. Mylett had...
This week, I bring you a very special episode of Building Success Stories—an interview with Megh and David Howard of Erbessd Instruments, a global leader in machine health monitoring. The company has customers in nearly every country and works with 145 distributors and partners worldwide. It has approximately 140 employees working between Glens Falls, two...
We all know what it’s like to go into a shop to browse when an aggressive salesperson approaches as soon as you enter the door and offers to “assist.” It makes you want to run out of the shop. That’s a salesperson who doesn’t understand the Buyer’s Journey. In this episode of Building Success Stories,...
If you can only focus on one aspect of marketing your business, it should be increasing Domain Authority because this brings more relevant traffic to your website while boosting brand awareness and authority. In this episode of Building Success Stories, producer Seth Cooper and I discuss Domain Authority, a metric used by digital marketers to...
In Episodes 26 and 27 of Building Success Stories, Producer Seth and I discuss the basics of Search Engine Optimization (SEO), a process for maximizing the traffic to your website, social media profiles, and any online “properties” you have from organic (not paid) search engine results. In Episode 26, Part 1, we defined SEO, discussed...
Do you outsource web development, maintenance, social media management, etc.? Understanding basic SEO will help you know what you are paying for and determine whether the provider has implemented the agreed-upon services. You can also confidently develop and deliver optimized content to your website and other channels. In Episodes 26 and 27 of Building Success...
This episode of Building Success Stories has two parts. In Part 1, Producer Seth and I discuss how digital marketing can be used for more than marketing and selling. You invest money, time, and other resources in your digital marketing channels, so consider what you can do with those channels beyond marketing and selling. In...
In this episode of Building Success Stories, Producer Seth and I discuss how to keep your marketing going during your busy season and maximize the benefits of the increased exposure it brings. Whenever your busy season is, it is essential to plan and prepare to use your digital marketing channels to get the most out...
In this episode of Building Success Stories, Producer Seth and I discuss the various contact methods you can offer on your digital marketing channels and how to determine which to use. On your digital marketing channels, you must offer convenient ways to contact you that suit your audience’s preferences but are also manageable for you....
