If you don't have a system for creating and delivering content across your digital marketing channels, you will not get the results you are looking for. A good system will increase your reach and make the most of your resources. My Weekly Content Marketing Workflow is an effective, efficient content marketing system that will get your message in front of more people and … [Read more...] about Content Marketing Workflow – An Efficient, Effective System to Get Your Message to More People
Ep17 The Most Asked Marketing Questions of 2023
Producer Seth Cooper and I discuss the Most Asked Marketing Questions of 2023 in this episode of Building Success Stories. Earlier this year, I wrote the article Most-Asked Marketing Questions (and some really short, to-the-point answers), but we go into more depth in this episode. The straightforward advice on what to do and what not to do will be useful for anyone who … [Read more...] about Ep17 The Most Asked Marketing Questions of 2023
Ep16 Interview with April Weygand, Businesswoman and Author, Trail Gimp, Self Discovery and Empowerment on the Appalachian Trail
This episode of Building Success Stories is an interview with April Weygand, Businesswoman and Author of Trail Gimp, Self Discovery and Empowerment on the Appalachian Trail. April Weygand is so interesting and inspirational. Listen to what motivated her to attempt and finally finish the Appalachian Trail, the lessons she learned that she still finds valuable, and how she … [Read more...] about Ep16 Interview with April Weygand, Businesswoman and Author, Trail Gimp, Self Discovery and Empowerment on the Appalachian Trail
Anatomy of a Truly Successful Social Media Post
Using a lot of resources to make one post go viral is a poor strategy when you get better results for your business if you use those resources to consistently deliver posts that bring continuously growing results for your business. Many think going viral is your ultimate goal, but most businesses don’t get more sales from a one-off viral post. The best use of your … [Read more...] about Anatomy of a Truly Successful Social Media Post
Ep15 Interview with Phil Casabona, Executive Director of LARAC, Lower Adirondack Regional Arts Council
This episode of Building Success Stories is an interview with Phil Casabona, Executive Director of LARAC, Lower Adirondack Regional Arts Council, We talk about how LARAC got started and hosted its well-known annual Arts Festival 52 years ago and how he and the staff of LARAC are carrying on the great work to support arts in this area with new exhibits and offerings … [Read more...] about Ep15 Interview with Phil Casabona, Executive Director of LARAC, Lower Adirondack Regional Arts Council