I caught an interview on RTE Radio 1's Morning Ireland show with a Google staff member discussing workshops they are providing to help teach businesses how to be more competitive using the internet. I had a feeling that this would be a way for them to push their AdWords pay per click advertising programme, as that is their main way of getting revenue.Google may be resorting to … [Read more...] about Google Providing Workshops for Small Businesses in Ireland, or just some PR?
Google becomes more local – not so much in Ireland, though
Official Google Blog: Google becomes more local but they don't talk about the fact that this is really only shown for certain geographic regions - definitely US and UK. Local results also came up when I searched for 'restaurants munich', 'restaurants paris' and 'restaurants prague'; but not for 'restaurants dublin' (or 'restaurants lisbon')At Search Enging Strategies London I … [Read more...] about Google becomes more local – not so much in Ireland, though
Keyword Research to Identify and Reach Your Target Market
'Keywords' or 'search phrases' are the phrases that people enter when doing searches on the internet on search engines like Google, Yahoo, MSN, etc. 'Target Keyphrase Research' provides you with a list of search phrases, relevant to your business, that have been used on search engines during a certain period of time. Target Keyword Research is the first step on any new project … [Read more...] about Keyword Research to Identify and Reach Your Target Market
Search Engine Optimzation – Let the Force be with You
There is a lot of talk these days about Search Engine Optimization - techniques used to get your site higher rankings in the natural or organic results of search engine for search phrases related to your business. It's again become a hot topic in talk about online marketing, as people are looking for more cost effective ways of promoting their websites and to make best use of … [Read more...] about Search Engine Optimzation – Let the Force be with You
Dine to Read – Tuesday Push
I had heard of Dine to Read from a couple of people on Twitter and had meant to check out he site, but today was actually the first time I've actually visited the site. To be honest, from the domain name, I thought it was going to be a site about restaurants and could't figure out about the 'read' part - and it wasn't until tonight (again from someones tweet) that I realised … [Read more...] about Dine to Read – Tuesday Push
