Before you read this post, you may want to know my opinion on how to build a good business model. For a full account see my guest post on the Irish Internet Association blog Can an Ethical Online Business be a Successful Online Business? Here I pretty much say that developing solid long term relationships, providing value to your customers, is the best business model -- and … [Read more...] about Think Before You Pay for an Online Directory Listing
Link Building: more than just Link Exchanges
For years people have known that the number of links into your sites effects your rankings on search engines, such as Google (see their page on Google Friendly Sites). Thus started the mad dash to get as many links into a site as possible; through all sorts of tactics, but mainly looking for sites that had an "add a link" button. That brought the masses of spam emails of people … [Read more...] about Link Building: more than just Link Exchanges
Google Won’t Ring You About Advertising on Their Website
Now it seems obvious to those of us experienced in online marketing and dealing with Google, but it has to be said clearly GOOGLE WILL NOT RING YOU ABOUT ADVERTISING ON THEIR WEBSITE.A few years back, just after Google set up their European operations in Dublin, a prospective client told me that Google had contacted her and were going to help her manage a Google AdWords … [Read more...] about Google Won’t Ring You About Advertising on Their Website
Twitter versus The Blogger and her Facebook Friends
The other day a friend made a comment that really made me think about how I am using online networking sites. The friend, who also happens to be a client, mentioned to me that often when she sees my posts on her Facebook page, she just scans down to find other more personal posts. So it made me think that there are probably a number of my Facebook friends that feel the same … [Read more...] about Twitter versus The Blogger and her Facebook Friends
Do I Need a Blog for My Business?
This is another post aimed at those thinking of getting a blog. All you experienced bloggers are welcome to leave comments and links to their own posts that will be helpful to newbies.In promoting my upcoming workshop Hands On: Your Own Blog (Set up your own blog in a morning!) I've been asked this question many times so thought a post was in order.Why you need a blog:1) If … [Read more...] about Do I Need a Blog for My Business?
