In an earlier post, Timing is Everything in Online Marketing, I discuss how effective scheduling and planning can make or break your online marketing success. Business owners, even those that are experienced online marketers, commonly fail in two main areas with scheduling and planning: NOT taking the time to make an online marketing plan and schedule activities in advance, … [Read more...] about Online Marketing: Where Patience is Your Greatest Virtue
Email Marketing Mistakes – 4 Things That Will Annoy Users & Kill Your Mailing List
Realistically, the majority of your mailing list is ambivalent about you and your product. They ignore your emails, maybe even thinking they will get back to read it later, but they don't. That's not great and you need to work on being more relevant, interesting and connected to improve your open rate; but "annoying" is the one thing that will turn that ambivalence into dislike … [Read more...] about Email Marketing Mistakes – 4 Things That Will Annoy Users & Kill Your Mailing List
Online Marketing for a Big Community Event – blog post for Clonakilty Chamber of Commerce
I've just written a guest post for the Clonakilty Chamber of Commerce blog "How to Use Online Marketing to get the Best Results from a Big Event...". The advice is similar to my earlier post here about how to make the most of a big spike in PR for your business or organisation, but in this case I'm providing tips on how all the members can work together to make the most out of … [Read more...] about Online Marketing for a Big Community Event – blog post for Clonakilty Chamber of Commerce
Celebrities on Twitter: There Ought to be a Law
Wayne Rooney, another UK footballer and Nike have had their wrists slapped by the UK's Advertising Standards Authority over tweets that were devised by the Nike marketing team to promote their #makeitcount campaign. (Check out that stream for interesting comments by Twitter users on this ban.) "Both footballers have now been banned from repeating the messages in their current … [Read more...] about Celebrities on Twitter: There Ought to be a Law
Can your website handle a heavy surge of activity?: “The Dragons’ Den Effect”
I must confess, I am a big fan of TV show the Dragons' Den, first on BBC and then also on RTE when it made it to Ireland. Over the past couple seasons that the show has run in Ireland, I've watched and tweeted along to the show. Until this year, most of the websites crashed under the surge in traffic that came while the business owner appeared on the show. What a waste of the … [Read more...] about Can your website handle a heavy surge of activity?: “The Dragons’ Den Effect”
