Why Providing Excellent Customer Service, “Customer Delight”, is a Selling Tool Every Member of Your Staff Must Use Yesterday I was talking to the new owner of a hotel about the importance of setting up a room to delight the guest upon arrival. The conversation started as a discussion about upselling during the booking process: offering add-ons like champagne and … [Read more...] about Excellent Customer Service
Ecommerce Conversion Optimization – Get More Sales from Your Online Shop
Take advantage of the current surge in online shopping and get more sales from your online shop with these ecommerce conversion optimization tips. It’s important to regularly track the rate at which sales, or “transactions,” are made on your site in relation to the number of total sessions, total visits users make on the site. This is known as “ecommerce conversion … [Read more...] about Ecommerce Conversion Optimization – Get More Sales from Your Online Shop
Most Important Google Analytics Metrics to Track Engagement
You are trying new techniques to stay engaged with your customers and to gain prospective new customers, but are you keeping an eye on the most important Google Analytics metrics to track engagement with your audience in order to monitor how well your activities are working? When I undertake an audit of a business’s digital marketing channels, I ask for access to Google … [Read more...] about Most Important Google Analytics Metrics to Track Engagement
How to REALLY Engage Your Audience
You may be using a variety of techniques to communicate and keep in touch with your audience, but what does it take to REALLY engage your audience, ensuring that your efforts bring great results -- leads, sales, referrals, etc.? Get Your Timing Right.What are the best times to engage your audience for each platform chosen?Ensure consistency by scheduling dedicated time to … [Read more...] about How to REALLY Engage Your Audience
9 Things to Do NOW to Stay Engaged with Your Customers
You may be working on a plan to start your business back up when the stay at home orders are relaxed, but it's just as important to stay engaged with your customers now and maintain engagement going forward. Continuous engagement with your customers will: keep your business fresh and essential in their minds;alert you to changes in their needs relevant to what you offer … [Read more...] about 9 Things to Do NOW to Stay Engaged with Your Customers
