For 2021 those in the tourism industry in Lake George were looking forward to recovering from 2020. Not because they had an unsuccessful tourism season in 2020, but because they were exhausted from a season where bookings and sales nearly topped previous record years, which they had to manage under severe conditions created by the pandemic. Their story is a lesson in how to … [Read more...] about How to Succeed in Tourism During a Pandemic
Vrbo vs Airbnb: Can the Old-Timer Hold Its Own Against the Silicon Valley Giant?
The success of Airbnb during the pandemic has been one of the biggest stories of not only the tourism industry but of business in general. People are looking for a safe escape from "lockdown" and take advantage of the ability to work remotely from "home," even if that home is a cozy vacation rental with a view of the sea! Now Vrbo (formerly VRBO), the old-timer of the online … [Read more...] about Vrbo vs Airbnb: Can the Old-Timer Hold Its Own Against the Silicon Valley Giant?
Niche eCommerce Websites Versus Amazon & Other General eCommerce Websites
The early days of Amazon were all about books. Through diversification, acquisitions, and the introduction of third-party “marketplace” vendors, it’s hard to name a product that Amazon doesn’t sell, maybe cars? Include services from cloud hosting to streaming video, and it’s easy to see how the eCommerce giant dominates or at least has a strong presence in many sectors. How do … [Read more...] about Niche eCommerce Websites Versus Amazon & Other General eCommerce Websites
How to Increase Sales on Your eCommerce Website – Learning From Amazon’s Shipping Experience
The shipping experience is an important factor for shoppers when making online purchase decisions. Meeting your target audience’s preferences for the delivery of your products and ensuring a positive experience throughout the delivery process will increase sales on your eCommerce website. The previous article “Increase Sales on Your eCommerce Website Using Amazon As an … [Read more...] about How to Increase Sales on Your eCommerce Website – Learning From Amazon’s Shipping Experience
Increase Sales on Your Ecommerce Site Using Amazon as an example of What to Do & What NOT to Do
This is the beginning of a series of articles looking at what makes Amazon so successful and what you can learn from their experience to increase sales on your eCommerce site. Starting out in 1994 as an online bookshop, Amazon’s management listened to shoppers and studied the market to shape how the business would move forward. Over time they added additional products and … [Read more...] about Increase Sales on Your Ecommerce Site Using Amazon as an example of What to Do & What NOT to Do
