Lately, my social media feeds are flooded with job listings. I follow a few recruiters, but these posts are mainly from local businesses. And not just tourism businesses preparing for the busy season ahead but from many different sectors. With so many employers competing for the best available candidates, I am surprised that only some use their most potent tools. While social … [Read more...] about Hiring the Right People Using Digital Marketing
10+ Marketing Tasks to Do Now to Ensure a Great Year Ahead
You probably use off-peak times to do inventory and maintenance to get your facilities ready for your customers, but do you have your marketing ready to have your best year yet? If you usually leave your marketing to the last minute, there may be several marketing tasks that need attention, and why not get to it now that you don't have customers waiting to check in or looking … [Read more...] about 10+ Marketing Tasks to Do Now to Ensure a Great Year Ahead
International Tourism News Roundup February 2, 2023
A drop in the number of articles about the pandemic is hopefully a sign its effect on tourism is truly easing up. We now see tough competition amongst regions to capture the "revenge tourism" market. There is also concern that travelers don't have much to spend. Those in the industry and supporting agencies are looking to their governments and private investment for marketing, … [Read more...] about International Tourism News Roundup February 2, 2023
Marketing Mistakes to Avoid
My most recent work has involved the audit of the digital marketing activities of hundreds of businesses. There were several issues that I saw over and over. Some common technical issues needed the attention of a skilled developer, but many issues were due to the lack of a strategic marketing plan. From this experience, I've created this list of common marketing mistakes to … [Read more...] about Marketing Mistakes to Avoid
International Tourism News Round-Up January 5, 2023
International tourism news in the first week of 2023 showed some continuing global trends like the use of government COVID relief funding to bail out and build up regional tourism and the debate about the effect of tourism on regions that were previously less accessible, like Antarctica. Newer trends include raising tourism taxes for "quality vs. quantity of tourists" and newer … [Read more...] about International Tourism News Round-Up January 5, 2023
