The first episode of Building Success Stories is an introduction to the topic How to Get in Front of the Right People, a system that I have developed to identify your target audience and gather the information necessary to reach (aka get in front of), engage and influence the people in that audience. Overview of the information in this episode: … [Read more...] about Ep1 How to Get in Front of the Right People – Intro
Building Success Stories – Introduction to My New Podcast
My new podcast, Building Success Stories, went live on October 31, 2023. In each episode, I will discuss topics related to Digital Marketing, business, and success in general. Some episodes will include interviews with business owners and other key players discussing their own success stories. … [Read more...] about Building Success Stories – Introduction to My New Podcast
Tools for Market Research – Identify and Learn About Your Ideal Audience
In this video, I will show you the tools I use for market research to identify and learn about the ideal audience. I'll cover online and offline methods, including gathering demographic information, understanding communication styles, and utilizing analytics. By segmenting your audience into logical groups, called segments, you can deliver your message more effectively. I'll … [Read more...] about Tools for Market Research – Identify and Learn About Your Ideal Audience
How to Get More Customers for Your Business Using Digital Marketing
98% of consumers used the Internet to find information about local businesses in 2022. (BrightLocal, Local Consumer Review Survey 2023). Every day, potential customers are looking online for businesses like yours. Are they going to find your business online easily, whether they are using a laptop or their mobile phones? Are they going to be persuaded to become your customers by … [Read more...] about How to Get More Customers for Your Business Using Digital Marketing
How to Make Time for Marketing to Grow Your Business
In September 2023, we surveyed local business owners on their marketing and sales needs. The most problematic for 50% of respondents, the most problematic of all areas in the survey, was “Time to write and deliver content, whether it is to update your website, post to social media, or send email campaigns.” Over the years, this has consistently been an issue for my clients. So, … [Read more...] about How to Make Time for Marketing to Grow Your Business
