In the most recent episode of my podcast, Building Success Stories, I discuss the "Why" step of my system, "How to Get in Front of the Right People." After you've gathered the demographic and more practical information about your target audience, I suggest you look at their "Why." What drives your ideal customer to take action and make decisions? How will your offer help that … [Read more...] about Why the “WHY” of Your Target Audience is Key to Reaching Your Ideal Customer
Ep6 How to Get in Front of the Right People – WHY
In this episode of Building Success Stories, we move to the next step in the process of How to Get in Front of the Right People, a system that I have developed to identify your target audience and gather the information necessary to reach (aka get in front of), engage and influence the people in that audience to become loyal customers. After you identify WHO, WHAT, WHERE, … [Read more...] about Ep6 How to Get in Front of the Right People – WHY
Ep5 How to Get in Front of the Right People – WHEN
In this episode of Building Success Stories, we move to the next step in the process of How to Get in Front of the Right People, a system that I have developed to identify your target audience and gather the information necessary to reach (aka get in front of), engage and influence the people in that audience to become loyal customers. After you identify WHO, WHAT, and WHERE … [Read more...] about Ep5 How to Get in Front of the Right People – WHEN
How to Build a Sense of Community Around Your Business
Customer service reps and social media managers are often called “Community Managers.” If the individuals don’t feel like part of a community, the customers they serve and the followers they manage won’t feel like part of a community. There is one trait that most successful business owners share: they have learned how to build a real sense of community around their businesses. … [Read more...] about How to Build a Sense of Community Around Your Business
Ep4 How to Get in Front of the Right People – WHERE
In the next episode of Building Success Stories, we move to the next step in the process of How to Get in Front of the Right People, a system that I have developed to identify your target audience and gather the information necessary to reach (aka get in front of), engage and influence the people in that audience to become loyal customers. After you identify WHO and WHAT for … [Read more...] about Ep4 How to Get in Front of the Right People – WHERE
