My most recent work has involved the audit of the digital marketing activities of hundreds of businesses. There were several issues that I saw over and over. Some common technical issues needed the attention of a skilled developer, but many issues were due to the lack of a strategic marketing plan. From this experience, I've created this list of common marketing mistakes to … [Read more...] about Marketing Mistakes to Avoid
International Tourism News Round-Up January 5, 2023
International tourism news in the first week of 2023 showed some continuing global trends like the use of government COVID relief funding to bail out and build up regional tourism and the debate about the effect of tourism on regions that were previously less accessible, like Antarctica. Newer trends include raising tourism taxes for "quality vs. quantity of tourists" and newer … [Read more...] about International Tourism News Round-Up January 5, 2023
My Travel Year in Review
As this year is coming to a close, I wanted to take a moment to look back at my travels. I wanted to see everything that was accomplished and set up my travel goals for next year. Let's talk about all the places that I’ve been to. What my favorite parts were & what I learned about myself in the process. 2022 - Comeback Travel Year After surviving life-threatening … [Read more...] about My Travel Year in Review
NYC Day Trip
Here’s how you can plan your NYC day trip - Broadway-themed This past week, I spent the day in NYC, also known as the theater capital of the world. I wanted to experience a little bit of what the theater district has to offer and NYC is the place to be. Now, to plan ahead. That's the best way to fit as many theater-related activities into your NYC day trip. This … [Read more...] about NYC Day Trip
Website Navigation Best Practices & Mistakes That Can Cost You
Website navigation best practices have changed throughout the years, especially now that more visitors are using mobile devices by a large percentage. In my recent experience, which includes assessing over 200 websites for tourism-related businesses, I've found that most businesses have overcrowded navigation that doesn't give visitors a clear path to making a sale, booking, … [Read more...] about Website Navigation Best Practices & Mistakes That Can Cost You
