In my most recent podcast, I spoke about business owners overwhelmed by their marketing, and now I am talking about using multiple channels?! With the right strategy and planning, you can use multiple marketing channels effectively to reach more of your target audience in the best format to engage and win them over as customers. Even if you are a small business owner or a … [Read more...] about Omni-Channel Marketing for Small Businesses and Solopreneurs: benefits, challenges, and tips to effectively use multiple marketing channels to grow your business
Ep8 How to Make Time for Marketing & Grow Your Business
In this episode of Building Success Stories, we discuss how to make time for marketing and grow your business. In September 2023, I used a survey to ask business owners about their greatest needs for marketing and sales. The greatest need, the top for 50% of respondents, was finding time to work on marketing and sales. Very often, marketing activities are pushed to the … [Read more...] about Ep8 How to Make Time for Marketing & Grow Your Business
Ep7 How to Get in Front of the Right People – HOW (The PITCH)
In this episode of Building Success Stories, we move to the next step in the process of How to Get in Front of the Right People, a system that I have developed to identify your target audience and gather the information necessary to reach (aka get in front of), engage and influence the people in that audience to become loyal customers. After you identify WHO, WHAT, WHERE, … [Read more...] about Ep7 How to Get in Front of the Right People – HOW (The PITCH)
Why the “WHY” of Your Target Audience is Key to Reaching Your Ideal Customer
In the most recent episode of my podcast, Building Success Stories, I discuss the "Why" step of my system, "How to Get in Front of the Right People." After you've gathered the demographic and more practical information about your target audience, I suggest you look at their "Why." What drives your ideal customer to take action and make decisions? How will your offer help that … [Read more...] about Why the “WHY” of Your Target Audience is Key to Reaching Your Ideal Customer
Ep6 How to Get in Front of the Right People – WHY
In this episode of Building Success Stories, we move to the next step in the process of How to Get in Front of the Right People, a system that I have developed to identify your target audience and gather the information necessary to reach (aka get in front of), engage and influence the people in that audience to become loyal customers. After you identify WHO, WHAT, WHERE, … [Read more...] about Ep6 How to Get in Front of the Right People – WHY
