Producer Seth Cooper and I discuss the Most Asked Marketing Questions of 2023 in this episode of Building Success Stories. Earlier this year, I wrote the article Most-Asked Marketing Questions (and some really short, to-the-point answers), but we go into more depth in this episode. The straightforward advice on what to do and what not to do will be useful for anyone who … [Read more...] about Ep17 The Most Asked Marketing Questions of 2023
Ep16 Interview with April Weygand, Businesswoman and Author, Trail Gimp, Self Discovery and Empowerment on the Appalachian Trail
This episode of Building Success Stories is an interview with April Weygand, Businesswoman and Author of Trail Gimp, Self Discovery and Empowerment on the Appalachian Trail. April Weygand is so interesting and inspirational. Listen to what motivated her to attempt and finally finish the Appalachian Trail, the lessons she learned that she still finds valuable, and how she … [Read more...] about Ep16 Interview with April Weygand, Businesswoman and Author, Trail Gimp, Self Discovery and Empowerment on the Appalachian Trail
Anatomy of a Truly Successful Social Media Post
Using a lot of resources to make one post go viral is a poor strategy when you get better results for your business if you use those resources to consistently deliver posts that bring continuously growing results for your business. Many think going viral is your ultimate goal, but most businesses don’t get more sales from a one-off viral post. The best use of your … [Read more...] about Anatomy of a Truly Successful Social Media Post
Ep15 Interview with Phil Casabona, Executive Director of LARAC, Lower Adirondack Regional Arts Council
This episode of Building Success Stories is an interview with Phil Casabona, Executive Director of LARAC, Lower Adirondack Regional Arts Council, We talk about how LARAC got started and hosted its well-known annual Arts Festival 52 years ago and how he and the staff of LARAC are carrying on the great work to support arts in this area with new exhibits and offerings … [Read more...] about Ep15 Interview with Phil Casabona, Executive Director of LARAC, Lower Adirondack Regional Arts Council
12 Interesting Content Ideas for When You Need Inspiration
Suffering from procrastination or analysis paralysis, or have you just run out of ideas for content that’s good enough to put into the world? It’s happened to all of us at one time or another. Sitting, staring at the blank screen, hoping for some interesting content ideas to come to mind suddenly. Here’s a checklist of topic ideas that I use when I need inspiration: FAQs. … [Read more...] about 12 Interesting Content Ideas for When You Need Inspiration
