Host: Ann Donnelly
Guest: MeLinda Stanley, Owner, Tease Salon & Beauty Bar
Episode Overview
How does relocating your brick-and-mortar business change your growth trajectory? In this bonus episode of Building Success Stories, Ann Donnelly visits Tease Salon & Beauty Bar on South Street in Glens Falls to speak with owner MeLinda Stanley. After eight years in a hidden spot, MeLinda shares how moving to a highly visible downtown location spurred a 20% growth in her business, driven by a massive increase in walk-in traffic. From grassroots marketing at the local farmers market to navigating downtown infrastructure changes, this episode is a quick masterclass in adapting to local economic shifts and scaling a service-based business to meet explosive demand.
Key Takeaways
- Visibility Drives Walk-Ins:Moving from a hidden location behind Sorrentino’s to the high-traffic South Street corridor directly resulted in a 20% boost in business, heavily fueled by new walk-in clients from nearby apartments and downtown foot traffic.
- Grassroots Marketing Still Works:MeLinda actively leverages local community hubs, like handing out coupons at the Saturday morning Glens Falls Farmers Market, to drive weekend foot traffic through her doors.
- Adapting to City Infrastructure:Downtown parking limits can be a hurdle for long salon services, but proactive communication with city officials—resulting in an extension from two to three-hour parking—shows the power of local business advocacy.
Memorable Quotes
“Being more visual has been a big help for us… in South Glens Falls we didn’t really have a lot of walk-ins because we were kinda hidden. So the walk-in has definitely picked up a lot.”
– MeLinda Stanley
Read the Full Feature:
Read Ann’s comprehensive article on the South Street revitalization in the Glens Falls Business Journal. https://www.glensfalls.com/glensfalls…
More Information
Tease Salon & Beauty Bar on Facebook
More from Ann Donnelly:
Ann Donnelly Business Growth Strategist https://anndonnelly.com
Building Success Stories podcast & articles https://anndonnellysuccessstories.com
More from the North Country Media Network:
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Book a Discovery Session with NCMN Today https://northcountry.media
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