For many, increasing “Domain Authority” aims only to increase traffic to your site from organic (free) search results. While Domain Authority is an important Search Engine Optimization strategy, the overall objective of our Authority Building Strategy is to:
- Increase Brand Awareness and Authority
- Win more “Ideal” Customers and Increase Sales
- Raise the Value of Your Business
Domain Authority is a metric, created by MOZ, used by digital marketers to give an idea of the value Google gives to the pages in its index to determine the ranking of search engine results. Other terms used are Page Rank, Page Authority, and Site Authority.
The steps we take to increase Domain Authority will bring the following benefits to your organization.
- Increased Brand Awareness and Loyalty because we consistently publish and deliver content that communicates your Experience, Expertise, Authoritativeness, and Trustworthiness – elements that Google had defined as proof of the quality of the content. (See “Our latest update to the quality rater guidelines: E-A-T gets an extra E for Experience.”)
- Build relationships with relevant partners (organizations, publications, and individuals) with high authority.
- Generate more targeted traffic to your website from organic search results, other relevant websites, social media, email marketing, etc.
- Better engagement and direct results from all your marketing and sales activities online and offline.
- Improve your ability to attract the most talented employees.
Risks You Face Without an Authority Building Strategy
- You look like you lack Experience, Expertise, Authoritativeness, and Trustworthiness with poorly written, inconsistent content.
- Lose out to competing websites in relevant organic searches.
- Waste money on “hit and miss” techniques.
- Poor lead generation and lost sales.
- Poor engagement and results from social media and email marketing campaigns.
- Less opportunity to build relationships with relevant partners.
- More difficulty recruiting talented staff.
Our Authority Building Package will ensure that you communicate your Experience, Expertise, Authoritativeness, and Trustworthiness throughout your online and offline communications to increase your Domain Authority and grow your business.
Authority Building Strategy Package
- Target Research – Identify your target audience for your organization or a specific campaign.
In addition to prospective customers, we will identify possible “authority partners,” relevant high-authority organizations, publications, and individuals to publish and/or amplify your content.
– - Content Strategy – Determine relevant topics, method of distribution, and schedule to publish for best results.
We will use the information about your organization, goals, and target audience to determine a winning strategy.
– - Content Creation – Develop high-quality, relevant content for your website, social media posts, email marketing, and other publications with an online presence.
Core to the strategy is the development of great content that will be published in various formats across all of your channels and work together to build authority, brand awareness, leads, and customers.
– - Outreach – Communicate with relevant contacts to publish and/or amplify the content.
Similar to traditional PR, we will find opportunities to publish your content or content about your organization on relevant, high-authority websites.
– - Ongoing Management – Determine and monitor KPIs and targets, measure results, and adjust the strategy to reach the desired targets.
A successful strategy needs management to ensure it brings the desired results.
Find out how to Increase your Domain Authority!
Click here to visit AnnDonnelly.com and book a call.
